tag:blogger.com,1999:blog-65547505142149483652024-03-13T21:31:38.247-07:00Accelerant ResearchAccelerant Research BlogAccelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comBlogger111125tag:blogger.com,1999:blog-6554750514214948365.post-50897194121670439092019-06-14T05:20:00.001-07:002019-06-14T05:20:38.258-07:00We've Moved: Check out the new Accelerant Research Blog<a href="https://www.accelerantresearch.com/blog" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="https://www.accelerantresearch.com/blog" border="0" data-original-height="566" data-original-width="849" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaK98sisbu9XDoZbpIdDBRcxIkKRc1l4-bplTP86AueEuggv1coZCEs4qI7oNf7d_-KV5frdqfwcYsWhn076I_iSykOW8FvsGH2fEK2uu8uLtVmq7bqJNnYDT5qGvpFd3a6stJOdbRl8I/s200/Fotolia_196355993_S.jpg" width="200" /></a><span style="font-size: large;">Thanks for checking in! The Accelerant Research Blog can now be found at the following address: </span><br />
<span style="font-size: large;"><a href="https://www.accelerantresearch.com/blog">https://www.accelerantresearch.com/blog</a></span>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-9911015426719171642019-02-12T06:31:00.000-08:002019-02-14T03:02:07.401-08:00The Better Mousetrap for Qualitative Research RecruitingFor decades, the Insights industry has relied on the same model for recruiting participants to <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj97sjMV6CKYmDQhGQRgoYjdG3LxwGSIoPS0g1zBMQBJUFlv132xcjBIfZ5Dfb0JhSqwQTUNNUUl8ToAIjRnJ9AaJsbJjfmizq6bTeFGV7SwMu19fXXKy6CCWf88IMpnm36Wstnvx_ew7s/s1600/Mousetrap.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="558" data-original-width="558" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj97sjMV6CKYmDQhGQRgoYjdG3LxwGSIoPS0g1zBMQBJUFlv132xcjBIfZ5Dfb0JhSqwQTUNNUUl8ToAIjRnJ9AaJsbJjfmizq6bTeFGV7SwMu19fXXKy6CCWf88IMpnm36Wstnvx_ew7s/s320/Mousetrap.png" width="320" /></a></div>
qualitative research studies…hire the local focus group facility to start making phone calls to their “database” of potential respondents. While technology has advanced and new/improved methods have emerged for conducting qualitative interviews, observing in realtime from any location, producing high quality audio/video, and analyzing/presenting results, the model for recruiting participants had remained unchanged…until now.<br />
<br />
<a href="https://www.accelerantresearch.com/" target="_blank">Accelerant Research</a> offers an outstanding approach for recruiting quality participants in a timely and cost-effective fashion; and on a nationwide scale. We provide a one-stop shop for all study-related recruitment, logistics, and incentive mangement, which allows qualitative research consultants and end-clients to focus their efforts on study design and analysis.<br />
<br />
Accelerant has developed a <a href="https://accelerantresearch.blogspot.com/2018/06/white-glove-recruiting.html" target="_blank">White Glove recruiting</a> method, which embraces technology, speed, and scalability, but delivers well-vetted, verbose, high quality recruits. Accelerant’s recruiting services inclue:<br />
<ul>
<li>Applying the same rigorous quality control to all markets, nationwide</li>
<li>Synching with <a href="https://accelerantresearch.blogspot.com/2018/02/agile-research-recruitingfast-doesnt.html" target="_blank">agile </a>delivery timelines</li>
<li>No coaching/coaxing of participants in order to make them qualify…we deliver only genuinely-qualified recruits</li>
<li>Customizing our approach, depending on methodology and audience…nothing cookie cutter</li>
<li>Vetting participants to ensure seamless use of whatever new online/mobile research platform you are using</li>
</ul>
We invite you to contact us for more information about our excellent <a href="https://www.accelerantresearch.com/qualitative-research-services.html" target="_blank">Qualitative Research Services</a>. Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com). With our support and guidance in participant recruiting, technology/logistics management, and even moderating/full-service support, Accelerant Research can provide our better mousetrap to your qualitative research agenda.<br />
<br />
Good luck and safe travels.Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-12161716447760933472019-01-24T07:24:00.000-08:002019-01-24T08:02:11.479-08:00AI’s Biggest Impact on Market Research Should Terrify Us All<!--[if gte mso 9]><xml>
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<![endif]--><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKKWNKt9iADqo3xpzQUZdjcc_r2aFzN57RujwmeY791Z8l8Qk9IoNJc0OSRKpG2UKUidkKsfgmTDhnrOUtOPU9oQtnf8cZ6WGW2UmbZaWfPfCZFDS5bxdJ82WmoMtePPgO9MLocIKrjnk/s1600/Bots.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="505" data-original-width="530" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKKWNKt9iADqo3xpzQUZdjcc_r2aFzN57RujwmeY791Z8l8Qk9IoNJc0OSRKpG2UKUidkKsfgmTDhnrOUtOPU9oQtnf8cZ6WGW2UmbZaWfPfCZFDS5bxdJ82WmoMtePPgO9MLocIKrjnk/s200/Bots.png" width="200" /></a><span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">The market research &
insights industry is buzzing with excitement over newly emerging and horizon
applications of artificial intelligence (AI), and rightfully so.<span style="mso-spacerun: yes;"> </span>Machine learning, when applied to open-end
coding, data processing, survey programming/administration, participant
sourcing, and even quantitative/qualitative interviewing is sure to have a
lasting impact on helping us deliver faster, higher quality insights at lower
costs.<span style="mso-spacerun: yes;"> </span>However, arguably the biggest
impact that AI has had on the insights industry to-date is one that all
research practitioners and end-users should be very afraid of, and one that
we’re not talking nearly enough about…SURVEY BOTS.</span><br />
<br />
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">In a nutshell, survey bots are programs/algorithms that allow for automated completion of online surveys. In most cases, bots are a means for unscrupulous programmers to rack up cash, rewards, and sweepstakes entries for participating in paid research studies without actually taking the time to share honest opinions. On the surface, these ‘participants’ look to have qualified for and legitimately completed a survey, but the validity of their survey data is complete garbage. These bots are becoming more prevalent and more sophisticated and should be an obsession of the insights industry to weed out. For a fun, fear-inducing exercise, Google the term Survey Bot. What you would hope to see in your results is a collection of market research and academic thought leadership on how to avoid and prevent such parasites. However, what you actually see is a laundry list of available tutorials, services, and software downloads for executing your very own bots and gaming the system.<br /> </span><br />
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">It’s certainly a scary issue, but not an insurmountable one. Clients and suppliers need to remain vigilant and work together to minimize the impact of survey bots. A handful of effective and relatively painless techniques to do so include:</span><br />
<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiv5YdY5YdrY1RYnN3w90BixPrrNvXEm_Ljs8PLyqGN_0ff_CHjqChBc6wyLQds4b5Aqx5A7sKOSiw42SEuyD74FJedPxIr0XCbTy-Pm-aBAYnhhW5tMkFZslqrq5B9rvUognNwe9ROVs/s1600/recaptcha.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="131" data-original-width="454" height="57" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiv5YdY5YdrY1RYnN3w90BixPrrNvXEm_Ljs8PLyqGN_0ff_CHjqChBc6wyLQds4b5Aqx5A7sKOSiw42SEuyD74FJedPxIr0XCbTy-Pm-aBAYnhhW5tMkFZslqrq5B9rvUognNwe9ROVs/s200/recaptcha.png" width="200" /></a>
<li><span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;"><b><span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;"><b>reCAPTCHA </b>–
</span></b><span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">Those “I’m not a robot” widgets that we see on so many eCommerce and
social media sites are quite easy to insert into most online surveys.
If you’re using a survey platform that doesn’t allow them, it may be
time to start shopping for a new provider.</span><b> </b></span></li>
<li><span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;"><b>Quality control questions </b>– A great method to help control bots (as well as to keep human participants on-task and engaged) is to pepper a handful of short quality control questions throughout your survey. Open-ended questions and multimedia (e.g., asking respondents to listen to an audio snippet and respond) tend to be more difficult for bots to overcome.</span></li>
<li><span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;"><b>Rely on sample providers who are equally obsessive about data quality </b>– Any reputable <a href="http://www.agora-usa.com/" target="_blank">online sample provider </a>should be working on your behalf to prevent bots from making their way into your survey. Additionally, any that do slip through the cracks should be removed and replaced at no additional charge.</span></li>
</ul>
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">Unfortunately, there is no catch-all solution to the issue of survey bots, which is why it’s important to take quality assurance measures during all study phases, from <a href="http://www.accelerantresearch.com/quantitative-research-services.html" target="_blank">sample procurement to survey development/programming</a> to <a href="http://www.accelerantresearch.com/full-service-research--insights.html" target="_blank">data analysis</a>. As an industry, the best thing we can do is collectively admit that we have a problem and partner with one another to make sure we keep this issue at bay.<br /> </span><br />
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">The quality control steps described above provide an example of <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research’s</a> approach to service that we take on each project. We sweat the details. We invite you to request a cost estimate from us and experience the difference that we provide for yourself. Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com).</span>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-43531822414034331522019-01-03T07:37:00.003-08:002019-01-03T07:39:45.700-08:00 Poll: New Year’s Resolutions 2019<div class="post-body entry-content" itemprop="description articleBody">
<span style="font-family: inherit;">Three out of four Americans are making resolutions for the new year, according to a recent survey conducted by Accelerant Research, and
the most popular resolutions for this year are health-related. Of
those who are making resolutions, 61% plan to exercise more, 50% wish to
lose weight, and 57% plan to eat healthier. Other popular
resolutions are improving finances (48%), having a more positive
attitude (45%), getting organized (37%), traveling (33%) and spending more time with family (33%).<br /><br /> Americans who are making New Year's
resolutions are also optimistic about sticking to them, with over four out of
five (84%) planning to do so. Additionally, New Year's resolutions are
more popular among younger age groups. Gen Z and Millennials
are far more likely to make
resolutions than Gen Xers and Boomers.</span></div>
<div class="post-body entry-content" itemprop="description articleBody">
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Using its proprietary <a href="http://www.agora-usa.com/" target="_blank">Agora USA </a>consumer insights panel, <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a>
conducted the New Year’s Resolution survey among a demographically
representative sample of 2,620 Americans 18 years of age or older. For
more information about this study, please <a href="http://www.accelerantresearch.com/contact-us.html" target="_blank">contact</a> Accelerant Research at<span class="apple-converted-space"> </span><a href="https://www.blogger.com/null">info@accelerantresearch.com</a>.</div>
Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-90470925388696272022018-10-09T11:50:00.000-07:002018-10-09T11:50:03.251-07:00Charlotte, NC Insights Association Event<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Accelerant Research and Market Cube co-sponsored an event in Charlotte last Thursday, October 4th for the Southeast Chapter of the Insights Association. The event was a fun networking opportunity for research and insights professionals, which featured an interactive panel discussion on Tech in MR. The panel discussion was moderated by Patricia Houston: COO/Founder at MMR LIVE and consisted of: </span><br />
<ul>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Susan Lawson: Strategy Consultant at Wells Fargo</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Alice Rhee: UX Research Expert from Yahoo and (most recently) Amazon’s Twitch</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Endee Tate: SVP, Marketing Research & Insights at Bank of America</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Ted Pulsifer: Principal at Market Cube</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Bill McDowell: COO at <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a></span></li>
</ul>
<div>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The event was a huge success! Thanks to everyone who came out to enjoy the great networking and panel discussion. </span><a href="http://www.accelerantresearch.com/" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Accelerant Research </a><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">was happy to have had the opportunity to help sponsor this event, and we look forward to other research knowledge sharing opportunities down the road. Below are a few pictures from the event. If you're interested in getting involved with the Insights Association, please check out their website at </span><a href="http://www.insightsassociation.org/" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">http://www.insightsassociation.org/</a><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">.</span></div>
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Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-11312607040147424422018-07-10T08:43:00.000-07:002018-07-12T02:26:35.385-07:00Kicking off Online Qualitative Research Studies…the Devil’s in the Details<div align="center" style="line-height: 150%; text-align: center;">
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<span style="color: #505050; font-family: "calibri light" , sans-serif; font-size: large;">It’s a great time to be a qualitative research professional. With broadband and smartphone connectivity
getting closer and closer to absolute ubiquity, and technology solutions
rapidly emerging, the arsenal of weapons available to facilitate qualitative
research online and via mobile devices is ever-expanding. However, getting these studies off the ground
and finding qualified/capable participants is also becoming increasingly more
complicated.</span></div>
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<span style="color: #505050; font-family: "calibri light" , sans-serif;"><span style="font-size: large;">When it comes to launching an online qualitative research
project, identifying your target audience and choosing your desired platform
are the easy parts. However, if you don’t
factor in the other logistical pitfalls that may come up during your study, a
seemingly easy project can become a bit of a nightmare. Elements to consider during the setup and
recruitment of your online qual study include:</span></span></div>
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<span style="color: #505050; font-family: "calibri light" , sans-serif;"><span style="font-size: large;"><br /></span></span></div>
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<!--[if !supportLists]--><span style="font-size: large;"><span style="color: #505050; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><b><span style="color: #505050; font-family: "calibri light" , sans-serif;">Requirements for
platform access</span></b><span style="color: #505050; font-family: "calibri light" , sans-serif;">. Each online qualitative
research platform that’s available to you has its own architecture and
(perhaps) its own limitations for access.
Certain platforms are only optimized for certain browsers, operating
systems, or devices. Knowing these platform requirements (and limitations)
beforehand, you can save yourself a ton of headaches and recruit only audience
members who already have these features in place. Accelerant always recommends a <b>Tech-Check</b> as an added step during the
recruiting process, where we essentially take participants through a <b>dress rehearsal</b> with the platform,
prior to live interviews taking place. As
a moderator, the last thing you want is to spend the first ten minutes of an
interview playing the role of tech support to a participant who doesn’t have
the right app downloaded or system/software update.<o:p></o:p></span></span><br />
<span style="font-size: large;"><span style="color: #505050; font-family: "calibri light" , sans-serif;"><br /></span></span></div>
<div style="line-height: 150%; margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: large;"><span style="color: #505050; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><b><span style="color: #505050; font-family: "calibri light" , sans-serif;"><a href="https://accelerantresearch.blogspot.com/2012/04/to-group-or-not-to-group-in-qualitative.html" target="_blank">To group or not to group?</a></span></b><span style="font-family: "calibri light" , sans-serif;"> <span style="color: #505050;">Qualitative
platforms don’t always make this choice evident or obvious, so it’s important
to understand whether participants will be able to see one another’s content.
Groupthink and bias can be introduced by other participants and are very real
phenomenon online. Similar to in person research, a study’s moderator should be
sure that your audience is responding in the manner intended.</span></span></span><br />
<span style="font-size: large;"><span style="font-family: "calibri light" , sans-serif;"><span style="color: #505050;"><br /></span></span></span>
<span style="font-size: large;"><span style="font-family: "calibri light" , sans-serif;"><span style="color: #505050;"><o:p></o:p></span></span></span></div>
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</div>
<div style="line-height: 150%; margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: large;"><span style="color: #505050; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><b><span style="color: #505050; font-family: "calibri light" , sans-serif;">What’s the
observer’s user experience? </span></b><span style="color: #505050; font-family: "calibri light" , sans-serif;">While much of the
emphasis in this article is on the participant, it’s important that you don’t
overlook the client, since they’re the ones ultimately using these insights
(and paying the bill). When vetting
platforms for your upcoming research study, you should always understand what
the experience will be like for your observers.
For example, many large client organizations have IT rules in place that
prevent or restrict access to certain sites or app downloads. There’s nothing worse than discovering just
before an elegant, highly-anticipated study goes live that the end client can’t
access the research platform because the host site is not on the corporate IT
whitelist.<o:p></o:p></span></span></div>
</div>
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<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: large; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
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<div style="line-height: 150%;">
<span style="font-size: large;"><span style="color: #505050; font-family: "calibri light" , sans-serif;">As pioneers in online qualitative research, <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a>
is keenly aware of what factors will make for successful project setup and
participant recruitment (i.e., we sweat the details). We invite you to request a cost estimate from
us as a first step and experience the difference that we provide for
yourself. Simply give us a call
(704-206-8500) or send us an email (</span><span class="MsoHyperlink"><span style="font-family: "calibri light" , sans-serif;"><a href="mailto:info@accelerantresearch.com">info@accelerantresearch.com</a></span></span><span style="color: #505050; font-family: "calibri light" , sans-serif;">).<o:p></o:p></span></span></div>
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<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><b></b><i></i><u></u><sub></sub><sup></sup><strike></strike>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-59446838517185969782018-07-05T06:52:00.000-07:002018-07-05T09:44:34.387-07:00Summer vacation plans 2018 <div style="margin: 0px 0px 10.66px;">
<span style="font-family: "calibri";"><span style="font-size: 12pt; line-height: 107%; margin: 0px;">Summer may
be the hottest season of the year, but with its perk of being the season with
the longest time off school, it brings along an array of vacation plans.<span style="color: red; margin: 0px;"> </span><a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research </a>conducted a survey among 1,400 Americans
using its proprietary <a href="http://agora-usa.com/" target="_blank">Agora consumer insights panel </a>and inquired about their
summer vacation plans. 67% plan to take a summer vacation trip this year. </span></span></div>
<span style="font-family: "calibri";">
</span>
<br />
<div style="margin: 0px 0px 10.66px;">
</div>
<span style="font-family: "calibri";">
</span>
<div style="margin: 0px 0px 10.66px;">
<span style="font-family: "calibri";"><span style="font-size: 12pt; line-height: 107%; margin: 0px;">Of those
planning to take vacations, <b style="mso-bidi-font-weight: normal;"><u>one-third</u></b>
intend to spend between <u>$1,000-$1,999</u>.</span></span></div>
<span style="font-family: "calibri";">
<div style="margin: 0px 0px 10.66px;">
</div>
<div style="margin: 0px 0px 10.66px;">
<span style="font-size: 12pt; line-height: 107%; margin: 0px;">The most
popular summer vacation plans are: <i style="mso-bidi-font-style: normal;">visiting
a beach/lake</i> at <u>70%</u> and over half planning to simply <i style="mso-bidi-font-style: normal;">spend time with family.</i></span></div>
<div style="margin: 0px 0px 10.66px;">
</div>
<div style="margin: 0px 0px 10.66px;">
<span style="font-size: 12pt; line-height: 107%; margin: 0px;">When asked
which factors come into play most prominently when deciding what to do for
their summer vacation, most respondents (80%) stated their <i style="mso-bidi-font-style: normal;">budget</i> as a main driver. Meanwhile, internet connectivity concerns seem
to be “back of mind” for most vacationers with barely 15% mentioning it.</span></div>
<div style="margin: 0px 0px 10.66px;">
</div>
<div style="margin: 0px 0px 10.66px;">
<span style="font-size: 12pt; line-height: 107%; margin: 0px;">Of all
individuals planning to take a summer vacation this year, almost all are doing
so with their families (80%) instead of going solo (19%) or with friends (28%).
</span></div>
<div style="margin: 0px 0px 10.66px;">
</div>
<div style="margin: 0px 0px 10.66px;">
</div>
</span>
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<span style="font-family: "calibri";"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAOgUl57oBBZiPg_xTJMIcSoE_8ZGrPqI-FcCmWB9G-qUJgvFUm9oHlB_2vkYg91YyHoLqyP_2ko91sWVwsCKXVWqTqNf6XSQWkwthvn_rM0PfZt5p9g9diEtOZZ6qYowYG0iqa-GZxoU/s1600/Summer+vacation+plans_7.4.18.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="960" data-original-width="720" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAOgUl57oBBZiPg_xTJMIcSoE_8ZGrPqI-FcCmWB9G-qUJgvFUm9oHlB_2vkYg91YyHoLqyP_2ko91sWVwsCKXVWqTqNf6XSQWkwthvn_rM0PfZt5p9g9diEtOZZ6qYowYG0iqa-GZxoU/s640/Summer+vacation+plans_7.4.18.jpg" width="480" /></a></span></div>
<br />
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: "calibri";"></span>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-56302141351996348232018-06-26T05:33:00.000-07:002018-06-26T05:33:41.737-07:00White Glove Recruiting<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">You have chosen the cities where you, your clients, and </span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuCr4ALlPy8fYdgOVGJM4GNt6rn9xbXqvwOh4320RKGinmBmwkk_5CBBPxdgwYCDj6XgweDl5HoN56WKbn2KLHxD0pGVvthasfoQBeowaup2hs5lE1EdmD6NQF9OKd2AO3azAUpiEIvlY/s1600/White+Glove.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="505" data-original-width="525" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuCr4ALlPy8fYdgOVGJM4GNt6rn9xbXqvwOh4320RKGinmBmwkk_5CBBPxdgwYCDj6XgweDl5HoN56WKbn2KLHxD0pGVvthasfoQBeowaup2hs5lE1EdmD6NQF9OKd2AO3azAUpiEIvlY/s320/White+Glove.png" width="320" /></a></span></div>
<span style="font-size: large;">your colleagues will travel for focus groups. Now, you must contact the facilities in these cities and provide them study specifications for recruitment purposes. What you may not realize is that this is a major turning point of the study. To say recruitment can make or break a study is an obvious understatement.</span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />At <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a>, we have some of the most highly skilled recruiters in our business. When we handle your recruit, participants show up and are vocal. These two factors, as well as the following are key to successful qualitative studies: </span></span><br />
<ul><a href="about:invalid#zClosurez" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>
<li><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our recruiting team manages focus groups, online qual, and other methodologies</span></span></li>
<li><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our panel of participants spans from coast to coast and in hard to reach areas, too</span></span></li>
<li><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">We can provide incentive management and facility coordination in any city</span></span></li>
<li><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our costs are highly competitive</span></span></li>
</ul>
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><u><b>Moderators have enough to do </b></u>in running their studies and managing their clients. The last thing they want to do is worry about the quality of recruitment, no-shows, screener mishaps, communicating dates, times, places, and all other related logistical problems.</span></span><br />
<br />
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">We invite you to <a href="http://www.accelerantresearch.com/contact-us.html" target="_blank"><u><b>request a cost estimate </b></u></a>from us as a first step. If we are granted the opportunity to work with you, we are confident that the quality of service you receive will be a marked improvement.<br /> </span></span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Good luck and safe travels!</span></span>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-73053632794199871732018-06-25T12:20:00.000-07:002018-06-26T05:31:17.559-07:00I Got Your Typing Tool Right Here… A Cautionary Tale About Segmentation Algorithms and Qualitative Research<div style="line-height: 150%;">
<div style="line-height: 150%;">
</div>
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11pt; line-height: 107%; margin: 0px;"><span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: x-small;"><span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: small;">
</span></span></span></span></span>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11pt; line-height: 107%; margin: 0px;"><span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: x-small;"><span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMuH-KHMH4H930c8bfdqqIqmo5uSkIuzoppl5B4JAT9wyZCpObLCdFDmM_dBTPa_wwasG7TE0ddaZT8yiBTQnLd63b3WwXe_6Lc08dOHp4opaRJWmVMXOu6HnlMXFBV_vaczO7N6zEQLI/s1600/Segmentation.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="505" data-original-width="525" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMuH-KHMH4H930c8bfdqqIqmo5uSkIuzoppl5B4JAT9wyZCpObLCdFDmM_dBTPa_wwasG7TE0ddaZT8yiBTQnLd63b3WwXe_6Lc08dOHp4opaRJWmVMXOu6HnlMXFBV_vaczO7N6zEQLI/s320/Segmentation.png" width="320" /></a><span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;">It should be stated
right off the bat that the team at Accelerant Research has enormous
appreciation for quantitative segmentation research.<span style="margin: 0px;"> </span>We LOVE conducting these sophisticated
quantitative research studies for our <u><a href="http://www.accelerantresearch.com/full-service-research--insights.html" target="_blank">full-service</a></u> clients which result
in elegant, highly targetable, easily digestible segments of the target
customer population.<span style="margin: 0px;"> </span>Large-scale
segmentation studies have a long shelf life, internally, and provide a ton of
strategic value to organizations.<span style="margin: 0px;"> </span>However,
in our role as <u><a href="https://accelerantresearch.blogspot.com/2018/06/white-glove-recruiting.html" target="_blank">white-glove qualitative research recruiters</a></u> we’ve noticed
a disturbing trend in the insights industry when it comes to blindly relying on
segmentation algorithms to identify segment members for participating in focus
groups or other qualitative research studies.</span></span></span></span></span></span></div>
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 11pt; line-height: 107%; margin: 0px;"><span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: x-small;"><span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: small;">
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;"><br /></span></div>
<div style="line-height: 150%;">
</div>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;">For those with less
experience in such research studies, a segmentation algorithm is a shortened,
summary version of the larger-scale segmentation results, which can be inserted
into future screening questionnaires to identify customer segmentations among
the survey population.<span style="margin: 0px;"> </span>The segmentation
algorithm is a fantastic, on-the-fly means to identify segment members, which
can be used in a plug-and-play fashion for future quantitative surveys.<span style="margin: 0px;"> </span>However, using these algorithms for
qualitative research is not so simple.</span></div>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;"><b><br /></b></span></div>
<div style="line-height: 150%;">
</div>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;">Often, we are handed
a segmentation typing tool to use during our recruiting process in order to
identify members of a given segment, but if we rely solely on this quantitative
type of assessment, clients are often disappointed when individual recruits
don’t behave in their interview as a member of their segment is expected to
behave.<span style="margin: 0px;"> </span>Segmentation output is very
elegant and strategically impactful, but the individual data points that
comprise your segments are messy.<span style="margin: 0px;"> </span>The
final segmentation analysis is based on hundreds or even thousands of cases,
which is what makes them so powerful.<span style="margin: 0px;">
</span>However, when you deconstruct the segmentation and go back to look at
individual survey participants, the results are far less clear – sometimes a
small shift in a survey response (e.g., selecting 6 instead of 8 on a 10-point
survey scale) can jettison a research participant from one segment to another.<span style="margin: 0px;"> </span>When recruiting participants for qualitative
research, we’re right back to that messy, individual-level assessment of
participants’ “fit” with a given segment.<span style="margin: 0px;">
</span>As such, relying strictly on a segmentation algorithm or typing tool to
definitively define these segment members for qualitative research can be a
recipe for disaster.</span></div>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;"><br /></span></div>
<div style="line-height: 150%;">
</div>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;">If we’re not careful,
this can lead to an awkward disconnect in the backroom of a focus group
facility, where participants are <u>correctly</u> segmented based on the algorithm,
but in their interview, they say and do things that make them sound like they
should be members of a different segment.</span></div>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;"><br /></span></div>
<div style="line-height: 150%;">
</div>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;">What can be a simple
and highly effective tool in bringing your segments to life is sharing the
segment profiles with your qualitative recruiters, in addition to the typing
tool algorithm.<span style="margin: 0px;"> </span>What these profiles do
is allow us to focus on recruiting participants that behave like the segment
should, rather than blindly recruiting into a segment without the benefit of
such context. <span style="margin: 0px;"> </span>When we use the
segmentation algorithm as a starting point of identifying segment membership,
and the segment profile information for refinement, we create a powerful
one-two punch that ensures research participants who sit down for qualitative
interviews are <u>exactly</u> the right audience.<span style="margin: 0px;"> </span>This type of recruiting rigor requires
partnership between Accelerant’s recruiting team and the client to make sure
these details are communicated properly, but when that partnership is in place,
it makes for a fantastic client experience at the end of the day.</span></div>
<div style="line-height: 150%;">
</div>
<div style="line-height: 150%;">
<br /></div>
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;">The consultative
partnership described above is just one example of Accelerant’s approach to
service that we take on each qualitative recruiting project (i.e., we sweat the
details).<span style="margin: 0px;"> </span>We invite you to request a
cost estimate from us as a first step and experience the difference that we
provide for yourself.<span style="margin: 0px;"> </span>Simply give us a
call (704-206-8500) or send us an email (</span><span style="margin: 0px;"><span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;"><a href="https://www.blogger.com/null"><u><span style="color: blue;">info@accelerantresearch.com</span></u></a></span></span><span style="color: #505050; font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 150%; margin: 0px;">).</span></div>
<div style="line-height: 150%;">
</div>
</span></span></span></span></span><b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: large;"></span><span style="font-size: large;"></span><b></b><i></i><u></u><sub></sub><sup></sup><strike></strike></div>
Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-76048982307734912982018-06-15T12:18:00.000-07:002018-06-19T06:34:02.098-07:00Verdict: Greatest Basketball Player of all time<div style="direction: ltr; language: en-US; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;">
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
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<span style="font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">If you’ve been keeping up with LeBron
James’ incredible playoff performance, reading about the recently wrapped NBA
Finals or listening to sports talk radio, you’ve probably heard the “who’s the
greatest basketball player ever” debate in recent weeks. Accelerant Research decided to field a fun
survey to put that question to NBA fans.
While the media is making a case for LeBron, Michael Jordan remains the
favorite among fans (50%, compared to only 12% for LeBron James, the next
highest vote getter).</span></span></div>
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</span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOm0Fvva57BLd9pGcKQsZ9zwhOyrGj5f4Ce51PJpKx2g-hc800CaPk6Gw1sdYckY28vpfb0wxOiSLjPBtsG6s34_5JNLuF39SrKTp9ljXlrE81y0pwGz1h9dwbopgH0K1-9LS-XpBP77g/s1600/Survey-NBA+GOAT.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="919" data-original-width="1600" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOm0Fvva57BLd9pGcKQsZ9zwhOyrGj5f4Ce51PJpKx2g-hc800CaPk6Gw1sdYckY28vpfb0wxOiSLjPBtsG6s34_5JNLuF39SrKTp9ljXlrE81y0pwGz1h9dwbopgH0K1-9LS-XpBP77g/s400/Survey-NBA+GOAT.png" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<span style="color: black; font-family: "calibri"; font-size: large;">
</span><br />
<div style="line-height: 150%;">
<span style="color: black; font-family: "calibri"; font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">However, depending on when you were
born and how much you follow the NBA, your opinion may be a bit different. Avid NBA fans are even more decisive about
Jordan’s position as the greatest.
Although still the highest vote-getter, Baby Boomers are less likely to
select Michael Jordan, in favor of Larry Bird, Kareem Abdul-Jabbar, Magic
Johnson, or Wilt Chamberlain.
Additionally, Millennials are more likely than other age groups to
select Kobe Bryant as their favorite.</span></span></div>
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<br /></div>
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<div style="line-height: 150%;">
<span style="color: black; font-family: "calibri"; font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">ABOUT THIS SURVEY:</span></span></div>
<span style="font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"><span style="font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">Using its proprietary Agora USA
consumer insights panel, Accelerant Research conducted this survey among a
demographically representative sample of 802 Americans 18 years of age or older
and who watch at least some basketball games.
For more information about this study, please contact Accelerant
Research at info@accelerantresearch.com.</span></span></span></span><br />
<br />
<span style="font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"><span style="font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">ABOUT ACCELERANT RESEARCH:</span></span></span></span><br />
<div style="line-height: 150%;">
<span style="font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">Accelerant Research
(<a href="http://www.accelerantresearch.com/">www.AccelerantResearch.com</a>) is an independent, nonpartisan, full-service
marketing research and consulting firm headquartered in Charlotte, NC, which
specializes in customer loyalty, product development, customer satisfaction
measurement, modeling, tracking, qualitative research, and brand analytics.</span></span></div>
<span style="color: black; font-family: "calibri"; font-size: small;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"></span></span><span style="color: black; font-family: "calibri"; font-size: small;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">
<span style="font-size: large;">
</span></span></span><br />
<span style="color: black; font-family: "calibri"; font-size: 18.0pt;">
</span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: "calibri";"></span>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-15438048693465243362018-06-15T11:12:00.000-07:002018-06-20T06:52:55.744-07:00When applying weights to your data, don’t pull a muscle<br />
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<span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: large;">Imagine you are designing a study for a client who wants to
have “readable” base sizes of certain key demographic groups represented in a
survey, e.g., race and ethnicity.<span style="margin: 0px;"> </span>So, in
order to accommodate, you set up the sample configuration such that Caucasians, African-Americans, Hispanics, and Asians each have a base size of 100
completes, such that your total sample size is n=400.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdgVlJ03Xaz15gGxeNzVKd7GbqcFd0JzDGlqIZfaqOXFe2S4XcYHxGGkdZvfMuHyHtZbv1bsawoGs4npqQF2UqiIOEAxIAGzdFda_CT4wQ0IqXrkMxMLPnOtOodZd0IGMo3Re1mJ59n1k/s1600/Weights.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-size: large;"><img border="0" data-original-height="505" data-original-width="525" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdgVlJ03Xaz15gGxeNzVKd7GbqcFd0JzDGlqIZfaqOXFe2S4XcYHxGGkdZvfMuHyHtZbv1bsawoGs4npqQF2UqiIOEAxIAGzdFda_CT4wQ0IqXrkMxMLPnOtOodZd0IGMo3Re1mJ59n1k/s320/Weights.png" width="320" /></span></a><span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: large;">So far, so good.<span style="margin: 0px;"> </span>But then, your client wants you to test the
significance of differences of each group against the total sample.<span style="margin: 0px;"> </span>Well, everything would be okay if each of
these groups were equal in size in the population.<span style="margin: 0px;"> </span>Of course, they are not, so that means you
can’t simply roll up the 400 respondents into one group and make
straightforward comparisons to the separate groups.<span style="margin: 0px;"> </span>To solve for this issue, you decide to weight
the data using population proportions of each group according to the latest
census data available.<span style="margin: 0px;"> </span></span></span></div>
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<span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: large;">In essence, weighting data is like
pulling taffy.<span style="margin: 0px;"> </span>For some groups, you only
need to pull the taffy a little bit because their proportion in the sample is
close to the population.<span style="margin: 0px;"> </span>In other
groups, you will need to stretch the taffy more as they may be
under-represented in the sample, relative to the population.</span></span></div>
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<span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: large;">However, all kinds of trouble can
occur at this stage of your otherwise well-designed study.<span style="margin: 0px;"> </span>You can apply weights to a data set that
range way too large and way too small.<span style="margin: 0px;">
</span>You can apply the weight by assigning a proportion of one of the
subgroups incorrectly.<span style="margin: 0px;"> </span>And you can apply
the weight correctly and forget to read your crosstabs that show “Weighted
Data.”<span style="margin: 0px;"> </span>When using weights, be warned
that trouble is lurking around the corner if you are not careful and check your
work before publishing the results to your client.</span></span></div>
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<span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: large;">To begin, examine each individual
weight being applied to each respondent’s data.<span style="margin: 0px;">
</span>If the weight being applied is greater than 2.0, you may be trying to
pull that taffy too far, and it may snap.<span style="margin: 0px;">
</span>If the weight is close to 0.0, you are essentially eliminating that
respondent’s data since anything multiplied by zero is zero.<span style="margin: 0px;"> </span>If you can stay within the range of 0.5 and
1.5, you are in good shape, and the taffy will be just right.</span></span></div>
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<span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: large;">Whomever is handling your data
processing, whether it is some crack technician that’s been running Quantum to
produce crosstabs for years and years, or whether you are doing it yourself,
double check your work.<span style="margin: 0px;"> </span>Believe us, these
errors are made because they can be easily overlooked.</span></span></div>
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<span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: large;">The worst error to make is by posting
unweighted data to your report.<span style="margin: 0px;"> </span>Again,
easy to do, but extremely costly to overcome.<span style="margin: 0px;">
</span>Your client will be hard pressed to process your invoice, and will
probably never call you again for another study in the future.<span style="margin: 0px;"> </span>Check and double check your work.<span style="margin: 0px;"> </span>Better yet, have someone else check your work
as most researchers I know can tell a story about having looked at something
for so long, can not see errors they’ve made that are right under their nose.</span></span></div>
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<span style="color: #505050; font-family: "calibri" , sans-serif; margin: 0px;"><span style="font-size: large;">Weighting data is surely the
Achilles’ heel of market research.<span style="margin: 0px;"> </span>So,
when you find yourself in a study in which applying weights is necessary,
please be careful, stretch first, and don’t pull a muscle.</span></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: large;"></span>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-20177733255154772852018-06-11T13:18:00.002-07:002018-06-19T05:46:06.792-07:00Accelerant Research's Premiere Focus Group facility in Charlotte, NC<br />
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<span style="font-size: large;">
</span><div style="line-height: 150%;">
<span style="font-size: large;"><a href="http://accelerantresearch.blogspot.com/2013/07/pics-of-charlotte-north-carolinas.html" target="_blank"><span style="color: #505050; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">CLICK HERE FOR A FEW PICTURES OF THEFACILITY</span></a></span></div>
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<![endif]--><b></b><i></i><u></u><sub></sub><sup></sup><strike></strike>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-18033446199619890332018-05-29T10:23:00.000-07:002018-05-29T12:46:36.933-07:00Yanny Vs. Laurel Survey Results<h2>
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Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-52118149438064346032018-05-29T10:19:00.000-07:002019-02-20T10:12:48.533-08:002018 Royal Wedding Survey Results<h2> </h2>The Royal wedding has been the talk of the town recently. Accelerant Research surveyed 1,303 respondents to determine if they followed the royal wedding and about 60% claimed that they did follow the royal wedding coverage. The interest was lower (55%) in the 65+ age group. Overall, 48% of the people who followed the wedding did so on social media, but this number is highly skewed toward the younger generations. the numbers cascade from 77% (ages 18-34) ,56% (ages 35-54), 31% (ages 55-65) to just 19% ( ages 65+) .<br />
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<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvYkazdIyWoMAKKCjo_0lq1mWp69pk78m1hvfscCaojrmz58lMkyvqGhI8hTEIHZq6gHe3zAR0A4ty82QOnQtXtCmu6EELqWDvMjibYp9MSQug11Sfc9kbsrxx0HC2r3Fnzwbtgl2fI9g/s1600/Royal+wedding.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvYkazdIyWoMAKKCjo_0lq1mWp69pk78m1hvfscCaojrmz58lMkyvqGhI8hTEIHZq6gHe3zAR0A4ty82QOnQtXtCmu6EELqWDvMjibYp9MSQug11Sfc9kbsrxx0HC2r3Fnzwbtgl2fI9g/s400/Royal+wedding.png" width="400" /></a></div>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-86863131896896347802018-05-26T04:01:00.000-07:002018-05-26T04:01:20.265-07:002018 Memorial Day Survey Results<!--[if gte mso 9]><xml>
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Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
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<br />
<span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;"><a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research </a>conducted the Memorial Day
survey online among a demographically representative sample of 1,984 Americans
18 years of age or older. T</span>he vast majority (90%) of American adults are
at least aware of why Memorial Day is celebrated. This number is fairly equally
distributed amongst military (active/retired) (92%) and non-military (90%) families.
</span></span><br />
<span style="font-family: inherit;"><span style="font-size: small;">
</span></span><br />
<span style="font-family: inherit;"><span style="font-size: small;">Of the one in 10 Americans who do not know why we celebrate Memorial Day,
most identify the holiday as the first day of Summer.</span></span><br />
<span style="font-family: inherit;"><span style="font-size: small;">
</span></span><div class="separator" style="clear: both; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4-e8zVrL21psibjxkj6AB10PZ32aHDqpT3bqTFz9QKPVrso8XAbWK2IX9gcF4eesGmpp8volyZWicPk8DA-ftnIN6YyzqHENzqSJofBbq159tt8dN4bbMeJ-xE4mOsO1bVj3eps1CUz4/s1600/Picture1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="925" data-original-width="1387" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4-e8zVrL21psibjxkj6AB10PZ32aHDqpT3bqTFz9QKPVrso8XAbWK2IX9gcF4eesGmpp8volyZWicPk8DA-ftnIN6YyzqHENzqSJofBbq159tt8dN4bbMeJ-xE4mOsO1bVj3eps1CUz4/s400/Picture1.png" width="400" /></a></span></span></div>
<span style="font-family: inherit;"><span style="font-size: small;">The survey also investigated how Americans plan to spend their time during
the holiday weekend.<span> </span>Half of Americans
are planning a barbecue/cookout, while one in three plan to visit loved ones
and one in five plan to visit a veterans memorial or monument.<span> </span>Here, the presence of military family members
has a substantial impact on Memorial Day weekend plans, with 37% of Americans
with an active or retired military family members planning to visit veterans
memorials, compared to only one in ten Americans without military family
members.</span></span><br />
<span style="font-family: inherit;"><span style="font-size: small;">
</span></span><div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmrIiZIo_MZqXh3jfHJoKMkUgmRlmJbMmQdxJLvSvgOoiygkuIZcXLvApTz4MZT4B7hkbkwSvRUWfaBqK1RxxYFwYQuGd1EN_ApepaOLyygnIAX_M1hlpNY6_URHFdIZHG3o05nwal_LY/s1600/Picture2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="912" data-original-width="1575" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmrIiZIo_MZqXh3jfHJoKMkUgmRlmJbMmQdxJLvSvgOoiygkuIZcXLvApTz4MZT4B7hkbkwSvRUWfaBqK1RxxYFwYQuGd1EN_ApepaOLyygnIAX_M1hlpNY6_URHFdIZHG3o05nwal_LY/s400/Picture2.png" width="400" /></a></div>
<br />
<span style="font-family: inherit;"><span style="font-size: small;">
</span></span><div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">For more
information about this study, please contact Accelerant Research at<span class="apple-converted-space"> </span>info@accelerantresearch.com.</span></span></span></div>
<span style="font-family: inherit;"><span style="font-size: small;">
</span></span><div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<span style="font-family: inherit;"><span style="font-size: small;">
</span></span><div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black;">About
Accelerant Research:</span></span></span></div>
<span style="font-family: inherit;"><span style="font-size: small;">
</span></span><br />
<span style="font-family: inherit;"><span style="font-size: small;"><span style="color: black; line-height: 107%;">Accelerant Research (</span><span style="line-height: 107%;"><a href="http://www.accelerantresearch.com/">www.AccelerantResearch.com</a><span style="color: black;">) is an independent, nonpartisan full-service marketing
research and consulting firm headquartered in Charlotte, NC, which specializes
in customer loyalty, product development, customer satisfaction measurement,
modeling, tracking, qualitative research, and brand analytics.</span></span></span></span>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-12593371157863137882018-05-14T08:54:00.000-07:002018-05-14T11:53:30.859-07:00Glitches be Crazy: On the Forces at Work in Qualitative Research Recruiting<div class="MsoNormal">
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</w:wrap></v:imagedata></v:shape><span style="font-size: 12pt; line-height: 115%;">Recruiting qualified, articulate participants that show
up for the study is not so easy. Yet, it
can be argued that recruiting skills may be as essential as the moderator’s research
skills in the successful execution of a study.
Even the most gifted, seasoned qualitative research professional can be
upended by poor recruiting, despite his or her abilities to unearth <a href="https://www.blogger.com/null" name="_GoBack"></a>participants’ input and the insights that they yield. As such, in order to best serve their
clients, recruiters must appreciate and manage the great many glitches that can
occur in any study, regardless of the venue, methodology, or target population.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgICDtlsB29O2b1ISNuJ-jLqE5UkwdrqHJYiHMcEJN74kBXM04Z1_a3j9oHkt9sokkc1Yh4jISQeNDFyfqTugXXbVq6ivkGD7sSEynB6lWmD-JMPzNl5WSe1fr8FA66Tj1oPKWedwsBD8A/s1600/Typhoon.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgICDtlsB29O2b1ISNuJ-jLqE5UkwdrqHJYiHMcEJN74kBXM04Z1_a3j9oHkt9sokkc1Yh4jISQeNDFyfqTugXXbVq6ivkGD7sSEynB6lWmD-JMPzNl5WSe1fr8FA66Tj1oPKWedwsBD8A/s200/Typhoon.png" width="200" /></a></div>
<o:p></o:p><br />
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-size: 12pt; line-height: 115%;">Focus
Groups and In-depth Interviews<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Surely the most tried and true method to obtain
qualitative research data is through the traditional in-person focus group (FG)
and its close cousin, the in-depth interview (IDI). Assuming a focus group facility as the
standard venue for these types of studies, simple things like reminder calls,
directions to the facility, parking availability, and other logistical details
that are essential for the participant, may be overlooked by the facility. Other essential aspects of the production
that may be taken for granted include equipment and supplies. Audio and video recording, live streaming,
and other technology-related requirements must always be checked in advance
prior to scheduled interview sessions.
Ample supplies must always be on hand, whether it is a simple matter of
colored pens, easel pads, or post-it notes.
There is nothing more stressful to a moderator than to have these sorts
of things breakdown after an interview has begun. In light of these realities, flawless
execution must be the rule of the day for every single project.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-size: 12pt; line-height: 115%;">In-home
Ethnographies<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">What if the study is ethnographic in nature and requires
the researcher to conduct interviews in participants’ home? This methodology is fraught with disastrous
potentialities, to say the least, and only a kid gloves treatment of the
recruiting activities will make study success more likely. The fact is, both the participant and the
researcher must be made comfortable in advance in order for the in-person
exchange to be fruitful. For
participants, they need to feel safe enough to invite a complete stranger into
their homes, and not feel threatened in any way. Likewise, researchers need to feel safe and
welcome as they are being (considerably) paid to conduct the research. Researchers will have concerns about whether
the residence is home to any weapons, illegal drugs, or even pets that may or
may not be under sufficient control by the participant. Steps taken in advance in the recruiting
process in ascertaining the status of these and other issues, and exchanged
between the two parties, is absolutely crucial in setting positive conditions
for in-home ethnographies.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-size: 12pt; line-height: 115%;">Online
Qualitative Research<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Another popular venue for qualitative research is online. Whether the particular <a href="http://www.accelerantresearch.com/about-us.html" target="_blank">methodology</a> is webcam
FGs, asynchronous bulletin board, or some other medium within which moderators
and participants interact in a computer-mediated environment, there are several
“deal breaker” factors that loom large in the potential outcome of an online
qualitative study. For example, certain
basic computing necessities exist such as a webcam that works, one which the
participant knows how to use. Other
times, it is something like ownership of a smart phone that can snap photos,
take video, add text, and perhaps email the whole set of data with
attachments. Does it exist and does the
participant know how to do that? Even
other times, especially with bulletin boards, participants can drift into
“screensaver mode” as participants fall off schedules and fail to respond to
probing questions from the moderator.
Simply put, recruiters must keep tab on these conditions to ensure the
moderator gets his or her money’s worth in the quality and quantity of participants’
responses who are otherwise being provided an incentive for their effort.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">At <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a>, we appreciate all that goes into
planning and executing qualitative research.
But even with the most highly skilled moderator, in the most
state-of-the-art facility, offering a handsome incentive, if recruitment fails
to deliver “real participants” that show up and are candid, the study will
fail. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">From the recruiting team at <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a>…best
regards and safe travels.<o:p></o:p></span></div>
Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-49968340563772484952018-05-07T09:26:00.000-07:002019-02-28T07:23:39.083-08:00Farm-to-Table Freshness in Qual Recruiting<div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqM4M6T739MjQrEv8DXD6pbH0a3XbHFhOMlWqCa_b9eXFgDOyhEx8ixF1P3c7kr6e1v2essIe4aGuK7lhyphenhyphenMPeUS3-6nUlflRluVxpdIj6LzA059DdV64Am0jrST56NJA0-Q77qI8j2b4w/s1600/Webp.net-resizeimage+%25281%2529.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqM4M6T739MjQrEv8DXD6pbH0a3XbHFhOMlWqCa_b9eXFgDOyhEx8ixF1P3c7kr6e1v2essIe4aGuK7lhyphenhyphenMPeUS3-6nUlflRluVxpdIj6LzA059DdV64Am0jrST56NJA0-Q77qI8j2b4w/s200/Webp.net-resizeimage+%25281%2529.png" /></a>According to Wikipedia, farm-to-table is a social movement which promotes serving local food at restaurants, preferably through direct acquisition from the producer. Moreover, farm-to-table often incorporates a form of food traceability (celebrated as "knowing where your food comes from") where the origin of the food is identified to consumers. </div>
<br />
To achieve the highest quality in <a href="http://www.accelerantresearch.com/qualitative-research-services.html" target="_blank">recruiting participants for market research studies</a>, <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research </a>has adopted a parallel program of farm-to-table in its recruiting practices. Doing so has proven to be the single most important ingredient in our success, resulting in continued growth in the amount of recruiting projects we are asked to provide for our clients.<br />
<br />
For us, it begins with our nationwide panel of consumers, amassed through several years of rigorous vetting and pruning to cast out the “professional survey takers” and keep only those who are articulate and have substantive knowledge on a given subject of study. Those that we catch “cheating the system” by trying to game a screener, or otherwise attempt to deceive our recruiters are deleted from our database. Conversely, those that are genuine, who show up on time at designated sites, and truly participate, are recognized as “elite participants” that are used (after a timeout period) for special clients on special projects.<br />
<br />
<div class="separator" style="clear: both;">
Another important ingredient in our farm-to-table recipe for <a href="http://www.accelerantresearch.com/qualitative-research-services.html" target="_blank">qual recruiting </a>include the meticulous scrutiny we bring to bear on our clients’ screeners. In the spirit of farm-to-table quality in our recruiting services, we carefully vet screeners to ensure they provide operational definitions of the target population members to be recruited. This way, clients get exactly what they ordered and</div>
recruiting projects run smoothly without surprises<br />
<br />
At Accelerant Research, our team of recruiters are well trained to be sensitive to these conditions of lying and faking, and require all potential participants to provide anecdotes and even artifacts (photos, etc.) to validate their usage of or experience with the study topic. We pay close attention to their “stories” and probe them to clarify or expand their answers. In the end, we provide quality recruits that are both qualified and articulate.<br />
<br />
We invite you to <a href="http://www.accelerantresearch.com/contact-us.html" target="_blank">request a cost estimate </a>from us as a first step. Simply give us a call (704-206-8500) or send us an email (<a href="mailto:info@accelerantresearch.com">info@accelerantresearch.com</a>). If we are granted the opportunity to work with you, we are confident that the quality of recruiting service you receive will be a marked improvement. <br />
<br />
<br />
Good luck and safe travels.Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-2121857716679784622018-05-01T00:00:00.000-07:002018-07-17T06:12:21.137-07:00Have you thought about your tracker lately? PART III of III<span style="font-family: "arial"; font-size: large;"></span><br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="http://accelerantresearch.blogspot.com/2018/04/Have-you-thought-about-your-tracker-Part-II.html" target="_blank">Last month</a>, we issued the second of three installments of
newsletters centered on identifying opportunities to drive more “bang for the
research buck” on tracking studies and included some suggestions on how to
execute that process. In this third and final installment on the subject, we
will outline some of the practices required on preserving historical trends of
customer satisfaction data and bridging the potential gap between results
obtained from the previous research supplier to the new research firm
commissioned to execute a better or more updated tracking program.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The key objective in managing these changes to an existing
tracking study is to preserve historical trends that have been obtained in
previous waves of research by mitigating the risks involved in this change. If
a risk mitigation plan is not deployed, new results may not be comparable to
previous ones, and the time, money, and resources spent on historical trends
are wasted.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">With that end in mind, the mitigation plan must be designed
to identify all sources of variance (characteristics of the data and collection
methods that may prevent newer data from being comparable to past data) and,
one by one, eliminate or control for each source of variance to the extent
possible. In the end, if there are still significant differences between past
data and new data, an algorithm must be built to equate historical data to new
data and enable comparability to historical trends.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The sources of variance in tracking study migration include:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span><span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"> </span></span></span><span style="text-indent: -0.25in;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Method of data collection</span></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Survey items’ wording, scaling, and
sequence/position in questionnaire</span></span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Quality and other relevant behaviors of
interviewers</span></span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Changes that result from implementation of
programs or other organization-related policies and processes that impact
customers’ perceptions of and satisfaction with the organization</span></span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Changes in the marketplace that impact
customers’ perceptions of the organization</span></span></li>
</ul>
<div>
<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The first three above can be considered “error variance
sources” that could be eliminated. The last two sources should be considered
“market-related variance sources” which cannot be eliminated but can be
accounted for and controlled.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Maintaining the same data collection method and using the
exact same questionnaire are key to mitigating risk and preserving historical
trends because consistency in method of data collection and surveys can
eliminate the first two sources of error variance. However, if the exact same
surveys and exact same method are used by different suppliers, then finding
significant differences between historical and new satisfaction scores can only
be attributable to differences in interviewers (error variance source # 3),
market-related variance sources notwithstanding.</span><br />
</div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">In order to control for market-related sources of variance,
we recommend conducting waves of a given tracking study in parallel – that is
continue to allow the research supplier responsible for historical trends to
collect data and have the new research supplier collect data in the exact same
format and with the exact same population. If market-related sources of variance
exist during the timing of this parallel data collection process, then those
variances sources will have an equal effect on data collected by both
suppliers. Therefore, these variance sources will be held constant and thus
controlled for in comparing the data collected from one supplier to the other.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">In terms of parallel testing outlined above, we recommend
running a given tracking study in parallel for at least three months. While
this may result in increased study costs, it bears the benefit of preventing
the loss of historical trends, which are usually far more costly. To reduce
these costs, the number of interviews administered by one of the suppliers need
not be as many as the number of interviews from the other supplier.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Therefore, if all other study-related sources of error
variance are eliminated and market-related sources of variance are held
constant, and if significant differences are found in the parallel test, an
in-depth analysis of that data is required. This analysis entails statistical
testing of the scores or levels of satisfaction reported as well as the
variance of each survey item’s data. While industry standard for significance
testing is set at the 95% confidence level, in this case we recommend that the
confidence level be reduced to 90% or even lower.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">So, statistically test the differences between all attribute
scores from both studies completed in parallel. Any significant differences
between attribute scores should be examined and a complete EDA (Exploratory
Data Analysis) should be completed on that study. However, it will also be
necessary to test for differences in sample composition. This sample
composition test should be completed prior to the samples being finalized, but
interviewing techniques and completion rates may impact respondent composition
between the studies.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">At the completion of the three month parallel tracking
study, a complete technical report containing any significant differences found
between the two studies should be provided with complete explanations (ANCOVAs)
for the differences. In the case of an attribute score being significantly
different between the two studies, the historical data can be statistically
adjusted.<o:p></o:p></span></div>
<br /></div>
Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-6202646712475841212018-04-26T02:23:00.000-07:002018-04-26T05:21:23.041-07:00Journey Mapping: A Rose by Any Other Name<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitGdWU572fRKVUPjs5vssL0X1wV-V9ruHD8twRxkGtmyQKRKX3dz8b0jWMBIyzMyhAahRFOQEddYrjyg4BEzcnuYihEZYPweZSEtNn3qI1pk2FjY8dMIUSDXDgVJVg35NxD9oNTi4f9oc/s1600/Journey+Map.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitGdWU572fRKVUPjs5vssL0X1wV-V9ruHD8twRxkGtmyQKRKX3dz8b0jWMBIyzMyhAahRFOQEddYrjyg4BEzcnuYihEZYPweZSEtNn3qI1pk2FjY8dMIUSDXDgVJVg35NxD9oNTi4f9oc/s320/Journey+Map.jpg" width="320" /></a><span style="color: black; font-size: 12.0pt; line-height: 115%;">What better way is there to
inform business decisions than to use research designed to understand the
entire process that customers go through to obtain something they want from
that business?<span style="mso-spacerun: yes;"> </span>It is exactly that process,
starting when a person realizes that something is needed, and ending when he or
she has acquired it, that sheds the brightest light on how businesses should
develop and improve their products and services, and devise strategies to most
effectively communicate with their target population.<span style="mso-spacerun: yes;"> </span>Nowadays, this research is often called a
journey mapping study, but historically, has been known by a number of
different names. <span style="mso-spacerun: yes;"> </span>Nevertheless, journey
mapping is an important program of research regardless of what it is called,
and yields insights that are foundational and pervade a wide variety of
business goals and objectives. </span></div>
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<br /></div>
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<span style="color: black; font-size: 12.0pt; line-height: 115%;">A map of a person’s journeys
details the exact steps they take, what stops occur along the way, the amount
and types of information that are collected, the importance of various
reference sources with which people interact, and the amount of time each step
(and the entire process) takes.<span style="mso-spacerun: yes;"> </span>In
addition, studying journeys shows exactly where pain and pleasure points exist,
and this helps organizations pinpoint how to win the hearts and minds of
customers and prospects.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-size: 12.0pt; line-height: 115%;">Journey maps provide a “walk
in customers’ shoes” viewpoint for marketers to fully appreciate people’s
perspectives on important customer-felt relationship aspects and other matters
concerning the relationship between a brand and its customers.<span style="mso-spacerun: yes;"> </span>Simply put, a journey map enables
organizations to empathize with their customers.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-size: 12.0pt; line-height: 115%;">Journey mapping may be
considered a conceptual framework used to capture respondents’ descriptions of
the sequence of events that transpire as consumers interact with brands whose
products and services are sought for purchase.<span style="mso-spacerun: yes;">
</span>This type of research has far-reaching effects in that it can be used to
inform business decisions about product development/refinement,
advertising/communications testing, and customer experience optimization
programs.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-size: 12.0pt; line-height: 115%;">However, while journey maps
may currently be all the rage in marketing research, in fact, this sort of
research has been around for a long time, being known by different names,
variations on a theme, and <a href="http://www.accelerantresearch.com/about-us.html" target="_blank">methodologies</a>.<span style="mso-spacerun: yes;">
</span>One can argue that any kind of research study that centers on revealing
processes that people go through in order to accomplish a task or achieve a
goal involving the purchase of a product or service, or the use of what was
purchased, may be considered a journey map study.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-size: 12.0pt; line-height: 115%;">For example, <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">ethnographies</i></b>
entail the study of the culture of a behavior, according to
anthropologists.<span style="mso-spacerun: yes;"> </span>By using a combination
of observation, interview, and participation, ethnographers seek to reveal how
individuals and groups, formed on the basis of some commonality, interact with
other people, places, and things.<span style="mso-spacerun: yes;"> </span>The
ethnographer documents these interactions and postulates cultural themes and
collective schemas on how people behave and the attitudinal drivers of that
behavior.<span style="mso-spacerun: yes;"> </span>Indeed, the term “Deep Hanging
Out” was coined by anthropologist Clifford Geertz to describe the
anthropological research method of immersing oneself in a cultural, group, or
social experience on an informal level for the purpose of studying processes
that people go through in their interactions with an environment.<span style="mso-spacerun: yes;"> </span>As a result of this kind of study, journey
maps may be delineated.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-size: 12.0pt; line-height: 115%;">For that matter, your
typical, garden variety <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">shop-alongs</i></b>, in which participants
are recruited to go on some kind of shopping expedition while an interviewer
observes and queries the shopper to understand behaviors being witnessed while
probing to unveil key attitude-based drivers of those behaviors distinctly
resembles journey mapping.<span style="mso-spacerun: yes;"> </span>In a
shopalong, there is a starting point and an ending point, and in between there
are various stops along the way that indicate the underlying consumer
psychology that is sought by marketers to inform the development of their
programs and business initiatives.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: black; font-size: 12.0pt; line-height: 115%;">Journaling</span></i></b><span style="color: black; font-size: 12.0pt; line-height: 115%;"> may
be considered another close cousin to journey mapping.<span style="mso-spacerun: yes;"> </span>This kind of research requires participants
to compile their relevant experiences in a place that can be reviewed and
analyzed by the researcher.<span style="mso-spacerun: yes;">
</span>Specifically, participants are given incentive to document their
experiences in a central site in dealing with an organization’s products and/or
services.<span style="mso-spacerun: yes;"> </span>It has a start and finish
line, and everything in between becomes the grist for the mill in devising
strategies and tactics that enable an organization to improve its offering to
the market and strengthen its position in a competitive landscape.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-size: 12.0pt; line-height: 115%;">I, myself, have been closely
involved with journey mapping studies, both qualitative and quantitative in
nature.<span style="mso-spacerun: yes;"> </span>Of course, years ago, we called
these studies by different names.<span style="mso-spacerun: yes;">
</span>Sometimes we called them “purchase cycle” studies; other times we called
them “path to purchase” studies; other times we called them “purchase process”
studies.<span style="mso-spacerun: yes;"> </span>Regardless of the different
monikers, they are all quite similar.<span style="mso-spacerun: yes;">
</span>They could be qualitative, quantitative, or a hybrid of both
methodologies in some way, but all journey mapping studies must have the
following characteristics to qualify as one:</span></div>
<br />
<ul>
<li><span style="color: black; font-family: "symbol"; font-size: 12.0pt; line-height: 115%;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: black; font-size: 12.0pt; line-height: 115%;">Members of target populations (i.e., qual
participants and quant respondents) that reveal their needs, goals, thoughts,
feelings, opinions, expectations, and pain points that are relevant to the
journey traveler;</span></li>
<li><span style="color: black; font-size: 12.0pt; line-height: 115%;">A timeline that represents the chronology of
the journey, with a distinct beginning and ending;</span></li>
<li><span style="color: black; font-family: "symbol"; font-size: 12.0pt; line-height: 115%;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="color: black; font-size: 12.0pt; line-height: 115%;">Emotional hot buttons for pain and pleasure experienced
by the traveler during the journey; </span></li>
<li><span style="color: black; font-size: 12.0pt; line-height: 115%;">Traveler touchpoints for when interactions occur
with the organization, its people, policies, practices, products/services, and
prices;</span></li>
<li><span style="color: black; font-size: 12.0pt; line-height: 115%;">Channels where interaction takes place and
the context of use (e.g. website, native app, call center, in-store); and</span></li>
<li><span style="color: black; font-size: 12.0pt; line-height: 115%;">A practical map as the key deliverable to the
study such as the mock example below.</span></li>
</ul>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-size: 12.0pt; line-height: 115%;">Journey Map of New Checking Account Customer</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCV_BrlKdxpGZ3SuoeMCpn4e-rH5L5efycwrcjnxyMnAtB4oVv58DmuADVYmZogFtRu0PvUatJ266qyaviclsK57eu_XAI2wGnA3UxkMMFpfjPCojELxi10jE5xM-6VvPbzqph9CM2fGM/s1600/Journey+Map.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCV_BrlKdxpGZ3SuoeMCpn4e-rH5L5efycwrcjnxyMnAtB4oVv58DmuADVYmZogFtRu0PvUatJ266qyaviclsK57eu_XAI2wGnA3UxkMMFpfjPCojELxi10jE5xM-6VvPbzqph9CM2fGM/s400/Journey+Map.png" width="400" /></a></div>
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<span style="color: black; font-size: 12.0pt; line-height: 115%;">For some of the more
sophisticated journey mapping studies that provide the luxury of ample
quantitative data collected from a survey, the set of items can be used in a
series of multivariate statistical techniques to summarize the data (factor analysis,
regression analysis) and segment travelers into different groups (k-means
cluster analysis, discriminant function analysis) on the basis of the patterns
observed in their journeys.<span style="mso-spacerun: yes;"> </span>In other
words, a journey mapping study can be executed with a segmentation analysis
overlay.</span></div>
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<br /></div>
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<span style="color: black; font-size: 12.0pt; line-height: 115%;">But complexity of project notwithstanding,
journey mapping research may be considered the one study that is uniquely and
distinctly designed to imagine the travelers’ journey as a recorded video.<span style="mso-spacerun: yes;"> </span>The researcher’s job is then to
ask the traveler to access that video, rewind it to the beginning, and then hit
‘Play.’<span style="mso-spacerun: yes;"> </span>Viewing people’s journey’s this
way is an enlightening and advantaged position to be in vis-à-vis the
organization’s competitors.<span style="mso-spacerun: yes;"> </span>So, no
matter what the research piece is called, it should be valued as a rose by any
other name.<a href="https://www.blogger.com/null" name="_GoBack"></a> </span></div>
Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-81934648409132653782018-04-18T02:43:00.000-07:002018-04-19T06:09:43.796-07:00Establish Rapport Before Respondents Walk Through the Door: Using Online Qualitative to Deepen Your Offline Respondent ConnectionsRecently, we’ve read and written quite a bit on the subject of qualitative research methods’ viability as a <a href="http://www.accelerantresearch.blogspot.com/2011/07/online-vs-f2f-qualitative-research.html" target="_blank">substitute for traditional offline methods</a>; however we, as researchers, shouldn’t always think about these methods in an either-or sense. When used in tandem, online qualitative methods can lend additional insights and deeper rapport to your traditional qualitative studies.<br />
<br />
In more and more of the offline qualitative studies that we at Accelerant Research conduct for client organizations, we find ourselves creating online homework assignments for participants to complete in advance of their scheduled in-person focus groups or follow-up online exercises to be conducted after the in-person groups wrap up. Assigning these homework tasks requires very little additional time for recruiters and comes at minimal additional cost.<br />
<br />
The following are just some of the many potential benefits of conducting online discussions in advance of your traditional qualitative research study:<br />
<br />
<b><u>Building rapport with your respondents.</u></b> As all qualitative research consultants know, establishing trust and getting your participants to open up is an art. Giving your participants the opportunity to virtually get to know their moderator (as well as other participants) prior to meeting them – and to do so in the comfort of their own homes/offices – helps to increase their comfort level greatly. That’s not to say that you won’t still have to perform your moderator magic to get your participants engaged when the groups begin, but it certainly helps you take preemptive steps toward that end. We often find it helpful to kick off the online sessions with a brief video that introduces the moderator and lays down some initial ground rules for the study.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3L8hZBiybcn3QULg7BH2re34gtifwmS3mtaMV-pN-Dr5paWwIAjuoMu_bbMyF5WERsCrJx9GbH_4mzJDbE34dE3vtIo-N76xwuIK03wubxmKQD9q7uy6ZMpXnAS8Zq-1Gl-Ol5oBlQpY/s1600/Picture1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="156" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3L8hZBiybcn3QULg7BH2re34gtifwmS3mtaMV-pN-Dr5paWwIAjuoMu_bbMyF5WERsCrJx9GbH_4mzJDbE34dE3vtIo-N76xwuIK03wubxmKQD9q7uy6ZMpXnAS8Zq-1Gl-Ol5oBlQpY/s400/Picture1.jpg" width="400" /></a></div>
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<b><u>Getting participants thinking about the subject matter.</u></b> Giving your respondents time, during the days leading up to your offline qualitative sessions, to talk about and reflect on their experiences with whatever subject matter you are studying helps you drive them that much closer to the “sweet spot” frame of mind that will yield the deepest insights for moderator and end-user clients.<br />
<br />
<u><b>Documenting behaviors or product usage.</b></u> Asking participants to keep a journal or log of relevant behaviors (e.g., nutrition diaries, travel journals, product usage logs, countless other examples) leading up to their scheduled in-person sessions can be incredibly informative sources of insights. Instructing participants to use an <a href="http://www.blognogresearch.com/" target="_blank">online qualitative platform</a> for organizing these records can save hours of time a moderator or research assistant might otherwise spend compiling this information from participants’ disparate note-taking sources.<br />
<br />
<b><u>Simpler execution of projective exercises.</u></b> Projective techniques are fantastic ways to get at some of the underlying emotional connections participants have with the subject you’re studying. However, in some cases, pulling these exercises off logistically in an in-person setting can be quite an “arts & crafts” time suck. Giving your participants collage-building, storytelling, or perception mapping exercises before or as a follow-up to your group discussions can be incredibly insightful, and doing so online is much more efficient (from both an execution and analysis standpoint).<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpltX0v-VTmrk_gXPqFY31eZmL2XbAluonWrWJ62xVSPbNUhZ9szLkgpDwFXYecuFdMu1JOvmEc7BlC-0HP4bckmtZCL-u6mPXWZQi0bHLG_pbqz7DPabsnp-q-UUb0N5JOBvJWXBb4QA/s1600/Picture2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="316" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpltX0v-VTmrk_gXPqFY31eZmL2XbAluonWrWJ62xVSPbNUhZ9szLkgpDwFXYecuFdMu1JOvmEc7BlC-0HP4bckmtZCL-u6mPXWZQi0bHLG_pbqz7DPabsnp-q-UUb0N5JOBvJWXBb4QA/s400/Picture2.jpg" width="400" /></a></div>
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<b><u>Early predictions on who to “pay and send.”</u></b> No matter how strong the recruiter was or how well-crafted the screener, we’ve all had situations where more respondents than needed show up for groups and we end up wishing we had a do-over on who we decided to keep versus excuse. Using online homework assignments, you can get to know which of your participants are the best communicators. Plus, having an idea of which of your participants would be the appropriate candidate(s) for dismissal can help to save you from having to spend the first several minutes of a focus group in the back room flipping frantically through your respondent grids and re-screeners to decide who stays and who goes.<br />
<br />
<b><u>Trimming time from an already crowded discussion guide.</u></b> Research clients are under an ever-increasing amount of pressure to squeeze as many insights as possible out of a given research project. The above methods are just a few that can help to trim precious minutes off the length of your in-person qualitative sessions, opening up opportunities to explore your subject matter at a deeper level or even to start tackling more of the “time permitting” sections of your discussion guides.<br />
<br />
For more information about Accelerant's online qualitative and white glove recruiting services, please visit us at www.accelerantresearch.com, email us at info@accelerantresearch.com, or call us at 704.206.8500.Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-120404339374431942018-04-02T11:06:00.000-07:002018-04-11T05:51:29.380-07:00Have you thought about your tracker lately? PART II of III<br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="http://accelerantresearch.blogspot.com/2018/03/Have-you-thought-about-your-tracker-Part-I.html" target="_blank">Last month</a>, we stated that due to changes in business conditions,
it may be a good opportunity to revisit the value of historical data collected
in a customer satisfaction tracking study, and consider whether revisions could
improve the value of the data collected while reducing costs.<span style="mso-spacerun: yes;"> </span>As an example of “how things can change” it
was offered that the advent of various technologies continues to change
consumers’ opinions and expectations of brands, and that these new conditions
may change consumers’ purchasing behavior and underlying brand loyalties,
causing them to “redefine” their criteria for customer satisfaction.<span style="mso-spacerun: yes;"> </span>As such, satisfaction measures that are
currently tracked, but were identified as key drivers in a study conducted
prior societal changes may have decreased in importance, while others may have
increased importance and reached the status of key driver, but are not being
tracked at all.<span style="mso-spacerun: yes;"> </span>Overall, the rank order
of importance of key drivers may have changed in such a way as to render
current tracking programs ineffective in doing what they are designed to
do:<span style="mso-spacerun: yes;"> </span>monitor the effectiveness of various
customer programs and initiatives in lifting overall customer satisfaction. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Assuming it’s time to re-assess and refresh key drivers, a
number of excellent opportunities emerge to manage your research budget.<span style="mso-spacerun: yes;"> </span>First, by conducting a new key driver
identification study, you can leverage its findings and include only those
items found to be key drivers in your tracking survey, i.e., pare down the
amount of data collected to only what is needed.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">This is where key driver studies pay for themselves.<span style="mso-spacerun: yes;"> </span>That is, you can avoid spending research
budget on measurements of things that do not have a strong relationship with
overall customer satisfaction (or other business-based dependent measure).<span style="mso-spacerun: yes;"> </span>Eliminate the “nice-to-know” survey items and
keep your tracking questionnaire as brief as possible.<span style="mso-spacerun: yes;"> </span>A good rule of thumb to follow for designing
surveys for customers is to keep it at 10 minutes or less.<span style="mso-spacerun: yes;"> </span>This amount of time is quite adequate to fit
several topics of survey items that map back to key drivers identified in the
previous study, as well as accommodate important open-ended questions in which
customers get to provide their opinions and feelings in their own words.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Another opportunity is to review the <a href="http://www.accelerantresearch.com/about-us.html" target="_blank">methodology</a> that has
been used in the past tracking efforts and consider whether a less expensive
process of data collection can be deployed without a loss of research quality,
e.g., switching from CATI to web or interactive voice response (IVR), provided
that sample representativeness can be maintained.<span style="mso-spacerun: yes;"> </span>Methodology changes can sometimes cut the
research expenditure in half while delivering the same value.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">And yet another opportunity exists during these tracker
episodes in the form of re-bidding the study with a new set of research suppliers.<span style="mso-spacerun: yes;"> </span>Indeed, a research manager’s fiduciary
responsibility to his or her employer is to drive bang for the buck on behalf
of the organization’s research spend levels.<span style="mso-spacerun: yes;">
</span>Indeed, there is nothing like an RFP for a tracking study that forces
research firms to sharpen their pencils in pricing its offer of tracking
services, both for the incumbent supplier as well as for prospective ones, too.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The third and final installment
of “Have you thought about your tracker lately?” will be published next month.<span style="mso-spacerun: yes;"> </span>In it, the reader will see a step-by-step
process laid out in which migrating from one method to another and/or one
supplier to another can be done, while minimizing the loss of historical data.<span style="mso-spacerun: yes;"> </span>This migration, when done with some care, can
enable an organization to maintain at least some, if not most, of its
historical data provided in previous waves of tracking research.</span><o:p></o:p></div>
<br />Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-86109145145953359682018-03-20T07:40:00.000-07:002018-04-05T07:21:58.615-07:00Once Upon a Time…They Lived Happily Ever After: Storytelling in Market Research<span style="color: #505050; font-family: "arial" , sans-serif; font-size: large; margin: 0px;"></span><br />
<div style="line-height: 150%;">
<span style="font-size: large;"></span><br /></div>
<span style="font-size: large;"><span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">
</span>
</span><br />
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<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><span style="color: #505050; font-family: "arial" , sans-serif; font-size: large; margin: 0px;">When I was a young pup in the market research
industry, circa 1985, I was in graduate school working on my doctorate in
psychology and serving as a graduate student intern at JC Penney headquarters
in Manhattan on 8<sup>th</sup> Avenue across from the Winter Garden where <i style="mso-bidi-font-style: normal;">Cats</i> had been playing for years and
years.<span style="margin: 0px;"> </span>It was a very exciting time in my
life as I was beginning my career juxtaposed between “book life” and “school
life,” and being challenged to reconcile the stark differences between the two.
<span style="margin: 0px;"> </span>Every day, I toggled between the
conceptual and the practical in my pursuit of becoming a research professional;
some days, I’d toggle so hard, I’d pull a muscle and needed to stretch in order
to work out the kinks that had developed.</span></span></div>
<span style="color: #505050; font-family: "arial" , sans-serif; font-size: large; margin: 0px;">
</span>
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<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><br /></span><span style="font-size: large;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">At Fordham University, I was trained to write
like an academician.<span style="margin: 0px;"> </span>At JC Penney, I was
criticized for doing so, and urged to write simply, succinctly, and to do so in
a style that would enable the reader to become enmeshed in the words I put
forth.<span style="margin: 0px;"> </span>I must admit, it was a battle
that was waged, in my head, and I ultimately allowed the academic side to
win.<span style="margin: 0px;"> </span>I thought, if my writing style
reflected my educational training displayed by using multi-syllabic,
highfalutin language, others would see me as “smart.”<span style="margin: 0px;"> </span></span></span></span></div>
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">
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</span></span><br />
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<div style="line-height: 150%;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><br /></span><span style="font-size: large;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">Man, was I stupid.<span style="margin: 0px;"> </span>I had no intention of becoming a professor;
rather had set my sights only on being a practitioner.<span style="margin: 0px;"> </span>But I couldn’t help leading with my degree,
to declare, without saying, to everyone in the room at almost every given time,
that I was highly educated.<span style="margin: 0px;"> </span>Throughout
my internship, I never strayed from that posture and, in hindsight, it never
benefited me.</span></span></span></div>
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">
<span style="font-size: large;">
</span></span><br />
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</div>
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">
<span style="font-size: large;">
</span></span><br />
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><br /></span><span style="font-size: large;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">Then I graduated and went to work for a large
advertising agency in NY. <span style="margin: 0px;"> </span>Early on, I
literally got my ass kicked by writing reports in a style that was better suited
to publication in a scholarly journal.<span style="margin: 0px;"> </span>I
was no longer an intern; now I was a paid employee and was working on studies
that were delivered at high cost to our clients.<span style="margin: 0px;"> </span>But I remained steadfast to my style,
stubbornly clinging to my degree and what (I thought) it meant to others in my
sphere of colleagues.<span style="margin: 0px;"> </span>Needless to say,
my boss was not patient with my learning curve as I struggled to write reports,
and even questionnaires, that were easy to understand and digest.<span style="margin: 0px;"> </span>Indeed, ones that clearly tied back to the
purpose of the study and the business objectives at hand.</span></span></span></div>
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">
<span style="font-size: large;">
</span><div style="line-height: 150%;">
</div>
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</span><div style="line-height: 150%;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><br /></span><span style="font-size: large;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">As time went by, I was assigned to a new boss
who took me under his wing and worked with me closely.<span style="margin: 0px;"> </span>I’ll never forget one (late) night at the
office working on a report that needed to be delivered before deadline when he
said “your report needs to read like you are telling a story.”<span style="margin: 0px;"> </span>It needs a beginning that draws in the
reader, a middle that states what the study found, and an end that draws
conclusions and provides closure to the reader on the subject matter such that
he or she takes away the key learnings of what the study was designed to
discover.<span style="margin: 0px;"> </span>In essence, the whole report
must be a story that leaves the client with clarity on what decisions need to
be made to drive business and why.<span style="margin: 0px;"> </span></span></span></div>
<span style="font-size: large;">
</span><div style="line-height: 150%;">
</div>
<span style="font-size: large;">
</span><div style="line-height: 150%;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><br /></span><span style="font-size: large;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">That experience was a career milestone for
me.<span style="margin: 0px;"> </span>It was a great lesson that, not only
provided the motivation to improve, but taught me the lesson that my work was
not about me.<span style="margin: 0px;"> </span>Rather, it forced me to
stare straight into the eyes of the main purpose of what I was doing -- helping
clients figure out how to improve their own businesses.<span style="margin: 0px;"> </span>It finally dawned on me that storytelling was
the way I was going to practice my profession.<span style="margin: 0px;">
</span>As a psychologist, I was trained to be compelled to help my clients in
any way I could, and so I took this lesson about storytelling and ran with it
as a way to do just that.</span></span></div>
<span style="font-size: large;">
</span><div style="line-height: 150%;">
</div>
<span style="font-size: large;">
</span><div style="line-height: 150%;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><br /></span><span style="font-size: large;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">Fast forward to nowadays.<span style="margin: 0px;"> </span>Our firm, <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a>, has instituted
a kind of “teaching hospital” model whereby we hire some staff at an entry
level position as Project Analyst.<span style="margin: 0px;"> </span>They
come to us without any particular set of market research skills, and we train
them to become professionals by having them work directly with seasoned
veterans who teach them all of the skills they need to become proficient as
market research suppliers.<span style="margin: 0px;"> </span>They first
learn how to program surveys and then write them.<span style="margin: 0px;"> </span>They learn how to design PowerPoint decks
that will serve as the final report, how to read crosstabs and populate .ppt
slides with results, and then how to write the report itself.<span style="margin: 0px;"> </span>These rookies in the biz learn how to
leverage previously written deliverables to learn how to execute the entire
development of a final version deliverable that is “client-ready.”<span style="margin: 0px;"> </span>But what they get from archived studies is a
set of stories told, across a wide variety of study objectives, <a href="http://www.accelerantresearch.com/about-us.html" target="_blank">methodologies</a>, industries,
and findings.<span style="margin: 0px;"> </span>Each one accessed reads
like a story that has a beginning, a middle and an end.<span style="margin: 0px;"> </span></span></span></div>
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</span><div style="line-height: 150%;">
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<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;"><br /></span><span style="font-size: large;">
<span style="color: #505050; font-family: "arial" , sans-serif; margin: 0px;">The secret to success as a market research
supplier is hardly a secret at all.<span style="margin: 0px;">
</span>Rather, the key is widely known and has been around for a very long
time.<span style="margin: 0px;"> </span>That is, to design and deliver to
clients the answers that have been sought by the research undertaking, and the
formatting of these answers in a way that laypeople (the folks actually paying
for the research) can easily understand and digest.<span style="margin: 0px;"> </span>The products of our efforts as research
professionals must be in the form of a story such that one’s conceptualization
of the findings and recommendations fit like a glove into the needs to inform
marketing strategies.<span style="margin: 0px;"> </span>At <a href="http://www.accelerantresearch.com/" target="_blank">AccelerantResearch</a>, delivering insights in this manner is our ultimate promise.</span></span></div>
<span style="font-size: large;">
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</span>Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-1714479830785989182018-03-05T11:05:00.000-08:002018-03-05T11:38:04.544-08:00Have you thought about your tracker lately? Part I of III<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Even though tracking studies are considered by many
organizations to be one of the most important research programs to conduct,
they may be wasting a lot of your research budget that could otherwise be spent
on more fruitful endeavors.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Tracking studies typically represent the largest portion of
an organization’s research budget, but sometimes they fall victim to a
condition of “status quo” in order to preserve historical trends which
represent significant investment by the organization. On the one hand, the
history that existing tracking studies may have represents a view of “from
where we’ve come” and offers the best empirical basis for the potential of
seeing into the future. Yet, on the other hand, revising, upgrading, or
downsizing tracking studies may, in fact, represent the best opportunity to
maintain the viability of an organization’s set of customer satisfaction
programs and initiatives that are designed to improve customers’ perceptions
and strengthen the ties that bind them to its products and services.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">It is safe to assume that, over time, the importance of
various aspects of the relationship between an organization and its customers changes.
As such, the exact same set of the organization’s performance measures, i.e.,
key drivers of overall customer satisfaction, that have been tracked in
previous waves of research may no longer be valid. Indeed, the shelf life of
previously identified key drivers of satisfaction may have expired.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For example, take the case in which customer satisfaction
with a bank has been tracked for several years. <span style="mso-spacerun: yes;"> </span>Perhaps that tracker began with a key driver
study that was designed to identify, among all aspects of the banking relationship,
only those aspects that showed a significant (statistical) correlation with
overall satisfaction. Subsequently, it was only those key drivers that were
included in the tracking study – and that is the proper way to initiate a
tracking study. It may be that the initial key driver identification study did
not find that offering an app to be used to make peer-to-peer payments (e.g.,
Zelle, Venmo) had a strong relationship with overall satisfaction and customer
loyalty. <span style="mso-spacerun: yes;"> </span>But now, this particular aspect
may have a strong effect on overall customer satisfaction due to the recent
advent and proliferation of such technologies.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Proceeding along with an existing tracker, without tracking
on this particular aspect of a bank’s offerings, may be a major mistake. The
inherent benefit of tracking on key drivers of satisfaction is to initiate
programs, messages, and other organizational efforts to lift satisfaction over
time. Instead, the “same old tracker” may have the organization spending a lot
of money, but otherwise flying blindly.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">In essence, it may be time to stop tracking on things that
have been heard in the past, and start fresh by listening to the new paths
pinpointed by key driver research to capture the hearts and minds of customers.
If you can hypothesize that the same old performance items that have been
tracked have changed in importance, it’s appropriate to test that hypothesis
empirically, with a new key driver identification study. If a new set of key
drivers emerge, it’s time to take a long, hard look at your existing tracker
and weigh the merits of this historical, trended data that are otherwise valued
so dearly.<o:p></o:p></span></div>
<br />Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-87595853630772844492018-02-12T12:30:00.000-08:002018-04-05T06:50:38.850-07:00Agile Research Recruiting…Fast Doesn’t Mean Sloppy<br />
<div style="line-height: 150%;">
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1GZhZm3BqGFooEGSnHI4koDkEISmagf9J6ljq0b8nKBE8vhFDr_9gyBV2qaU8tMKqiT3yuL_uv94tNdo0fs0tSeGkF2uzXXY5Z_m-2GzASfyJG0kz4zdCh8wVnNAyw9IaYKYi9tT96ZY/s1600/Agile+recruiting.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="505" data-original-width="525" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1GZhZm3BqGFooEGSnHI4koDkEISmagf9J6ljq0b8nKBE8vhFDr_9gyBV2qaU8tMKqiT3yuL_uv94tNdo0fs0tSeGkF2uzXXY5Z_m-2GzASfyJG0kz4zdCh8wVnNAyw9IaYKYi9tT96ZY/s320/Agile+recruiting.png" width="320" /></a><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"><span style="font-size: large;">In today’s product, service, and tech development
environments, agile processes continue to build momentum and adoption.<span style="mso-spacerun: yes;"> </span>While developing, building, and refining
designs, user/customer experience feedback is incredibly important. To aid<span style="mso-spacerun: yes;"> </span>this process, Accelerant Research has
developed recruiting processes for providing excellent research participants in
a timely manner to help UX/CX researchers operate within aggressive agile
timelines, but do so without having to settle for sloppily recruited research
participants.<o:p></o:p></span></span></div>
<span style="font-size: large;">
</span><br />
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;"><span style="font-size: large;">At <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a>, our participant recruiting
process is designed to provide the right target audience in a timely manner.<span style="mso-spacerun: yes;"> </span>We will work as an extension of your
development team to get you the insights you need and keep the Agile process
moving forward.<o:p></o:p></span></span></div>
<span style="font-size: large;">
</span><br />
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;"><span style="font-size: large;">We invite you to request a cost estimate from us as a
first step.<span style="mso-spacerun: yes;"> </span>Simply give us a call
(704-206-8500) or send us an email (</span></span><a href="https://www.blogger.com/null"><span style="font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;"><span style="font-size: large;">info@accelerantresearch.com</span></span></a><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;"><span style="font-size: large;">).<span style="mso-spacerun: yes;"> </span>If we are
granted the opportunity to work with you, we are confident that the quality of recruiting
service you receive will be a marked improvement over your existing process.<o:p></o:p></span></span></div>
Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.comtag:blogger.com,1999:blog-6554750514214948365.post-47473567522343426382018-02-08T05:30:00.000-08:002018-04-05T07:27:18.595-07:00Research Methodology Spotlight: Unboxing IDIs<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUj0euBHAr7Yd-B75TxNgL67bKj6FslUsUD_Pd12iLWwzv-br8-u5EirqBf9nfLWu0O8mhifO4vDJ0gHAGtxzmhoVqIiWVRgTRBdAsVfMGPwJ58o2kVQsn1y1_r_e1tnSAWn8ZKY73qqY/s1600/Unboxing+IDIs+2.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="505" data-original-width="525" height="305" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUj0euBHAr7Yd-B75TxNgL67bKj6FslUsUD_Pd12iLWwzv-br8-u5EirqBf9nfLWu0O8mhifO4vDJ0gHAGtxzmhoVqIiWVRgTRBdAsVfMGPwJ58o2kVQsn1y1_r_e1tnSAWn8ZKY73qqY/s320/Unboxing+IDIs+2.png" width="320" /></a></div>
<!--[endif]--><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"><span style="font-size: large;">There is a fascinating phenomenon in the world of social media
that consumers can’t get enough of, called “unboxing videos.”<span style="mso-spacerun: yes;"> </span>The premise is simple…a consumer video
records herself opening a new product providing commentary and reactions while
experiencing the product for the first time.<span style="mso-spacerun: yes;">
</span>Being the social scientists that we are, and borrowing from this
real-world trend, <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a> has adapted these interactions into an effective
qualitative research <a href="http://www.accelerantresearch.com/about-us.html" target="_blank">methodology</a> called <b style="mso-bidi-font-weight: normal;">Unboxing
In-Depth Interviews</b>.<span style="mso-spacerun: yes;"> </span>Product
category users are recruited to share the same experiences to document their
reactions and opinions, but do so in a more structured, moderator-led
discussion.<o:p></o:p></span></span><br />
<span style="font-size: large;">
</span><br />
<span style="font-size: large;">
</span><br />
<span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"></span><br />
<div style="line-height: 150%;">
<div class="separator" style="clear: both; line-height: 150%; text-align: center;">
<span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"><span style="font-size: large;"> </span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1bB7ozqfsf4gAI4cS5qh3063la10RKmMoQrCcFCPzUx3Apb-y1rSmxc9Pgeq7Vljy3bD2sSGc0JuWC6BB__zbJn4csn8F0XLx5aVkpin-mdB-j4mQJvYq82AWM5O9O9E6twaJhC0RzVg/s1600/Unboxing+IDIs.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" data-original-height="614" data-original-width="1093" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1bB7ozqfsf4gAI4cS5qh3063la10RKmMoQrCcFCPzUx3Apb-y1rSmxc9Pgeq7Vljy3bD2sSGc0JuWC6BB__zbJn4csn8F0XLx5aVkpin-mdB-j4mQJvYq82AWM5O9O9E6twaJhC0RzVg/s400/Unboxing+IDIs.png" width="400" /></span></a></div>
</div>
<span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">
</span>
<br />
<div style="line-height: 150%;">
<span style="font-size: large;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">T</span></span><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;"><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">he exact objectives and method for condu</span>cting Unboxing IDIs can vary based on product category and other factors, and
these interviews can be administered in a variety of ways:<o:p></o:p></span></span></div>
<span style="font-size: large;">
</span><br />
<ul>
<li><!--[if !supportLists]--><span style="font-size: large;"><!--[endif]--><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">Real-time webcam-based interviews,
with client observers watching a live, secure webstream feed.<o:p></o:p></span></span></li>
<li><!--[if !supportLists]--><span style="font-size: large;"><span style="color: #505050; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;"><span style="mso-list: Ignore;"><span style="font-family: "times new roman"; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">Asynchronous, where participants
share their unboxing videos immediately upon product receipt, and moderator
provides probing and follow-up questions afterward.<o:p></o:p></span></span></li>
<li><!--[if !supportLists]--><span style="font-size: large;"><span style="color: #505050; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-no-proof: yes;"><span style="mso-list: Ignore;"><span style="font-family: "times new roman"; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin; mso-no-proof: yes;">In-person interviews in a focus group
facility, retail store, or other controlled environment venue.<o:p></o:p></span></span></li>
</ul>
<span style="font-size: large;">
</span><br />
<div style="line-height: 150%;">
<span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;"><span style="font-size: large;">We invite you to reach out to us for more information
about this simple but amazing Unboxing IDI methodology.<span style="mso-spacerun: yes;"> </span>Simply give us a call (704-206-8500) or send
us an email (</span></span><a href="https://www.blogger.com/null"><span style="font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;"><span style="font-size: large;">info@accelerantresearch.com</span></span></a><span style="color: #505050; font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;"><span style="font-size: large;">).<span style="mso-spacerun: yes;"> </span>With our support and guidance in participant
recruiting, technology/logistics management, and even moderating/full-service
support, <a href="http://www.accelerantresearch.com/" target="_blank">Accelerant Research</a> can provide you with similarly successful and
impactful insights.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
</div>
Accelerant Researchhttp://www.blogger.com/profile/07132030537788535165noreply@blogger.com