Thanks for checking in! The Accelerant Research Blog can now be found at the following address:
https://www.accelerantresearch.com/blog
Friday, June 14, 2019
Tuesday, February 12, 2019
The Better Mousetrap for Qualitative Research Recruiting
For decades, the Insights industry has relied on the same model for recruiting participants to
qualitative research studies…hire the local focus group facility to start making phone calls to their “database” of potential respondents. While technology has advanced and new/improved methods have emerged for conducting qualitative interviews, observing in realtime from any location, producing high quality audio/video, and analyzing/presenting results, the model for recruiting participants had remained unchanged…until now.
Accelerant Research offers an outstanding approach for recruiting quality participants in a timely and cost-effective fashion; and on a nationwide scale. We provide a one-stop shop for all study-related recruitment, logistics, and incentive mangement, which allows qualitative research consultants and end-clients to focus their efforts on study design and analysis.
Accelerant has developed a White Glove recruiting method, which embraces technology, speed, and scalability, but delivers well-vetted, verbose, high quality recruits. Accelerant’s recruiting services inclue:
Good luck and safe travels.
qualitative research studies…hire the local focus group facility to start making phone calls to their “database” of potential respondents. While technology has advanced and new/improved methods have emerged for conducting qualitative interviews, observing in realtime from any location, producing high quality audio/video, and analyzing/presenting results, the model for recruiting participants had remained unchanged…until now.
Accelerant Research offers an outstanding approach for recruiting quality participants in a timely and cost-effective fashion; and on a nationwide scale. We provide a one-stop shop for all study-related recruitment, logistics, and incentive mangement, which allows qualitative research consultants and end-clients to focus their efforts on study design and analysis.
Accelerant has developed a White Glove recruiting method, which embraces technology, speed, and scalability, but delivers well-vetted, verbose, high quality recruits. Accelerant’s recruiting services inclue:
- Applying the same rigorous quality control to all markets, nationwide
- Synching with agile delivery timelines
- No coaching/coaxing of participants in order to make them qualify…we deliver only genuinely-qualified recruits
- Customizing our approach, depending on methodology and audience…nothing cookie cutter
- Vetting participants to ensure seamless use of whatever new online/mobile research platform you are using
Good luck and safe travels.
Thursday, January 24, 2019
AI’s Biggest Impact on Market Research Should Terrify Us All
The market research &
insights industry is buzzing with excitement over newly emerging and horizon
applications of artificial intelligence (AI), and rightfully so. Machine learning, when applied to open-end
coding, data processing, survey programming/administration, participant
sourcing, and even quantitative/qualitative interviewing is sure to have a
lasting impact on helping us deliver faster, higher quality insights at lower
costs. However, arguably the biggest
impact that AI has had on the insights industry to-date is one that all
research practitioners and end-users should be very afraid of, and one that
we’re not talking nearly enough about…SURVEY BOTS.
In a nutshell, survey bots are programs/algorithms that allow for automated completion of online surveys. In most cases, bots are a means for unscrupulous programmers to rack up cash, rewards, and sweepstakes entries for participating in paid research studies without actually taking the time to share honest opinions. On the surface, these ‘participants’ look to have qualified for and legitimately completed a survey, but the validity of their survey data is complete garbage. These bots are becoming more prevalent and more sophisticated and should be an obsession of the insights industry to weed out. For a fun, fear-inducing exercise, Google the term Survey Bot. What you would hope to see in your results is a collection of market research and academic thought leadership on how to avoid and prevent such parasites. However, what you actually see is a laundry list of available tutorials, services, and software downloads for executing your very own bots and gaming the system.
It’s certainly a scary issue, but not an insurmountable one. Clients and suppliers need to remain vigilant and work together to minimize the impact of survey bots. A handful of effective and relatively painless techniques to do so include:
The quality control steps described above provide an example of Accelerant Research’s approach to service that we take on each project. We sweat the details. We invite you to request a cost estimate from us and experience the difference that we provide for yourself. Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com).
In a nutshell, survey bots are programs/algorithms that allow for automated completion of online surveys. In most cases, bots are a means for unscrupulous programmers to rack up cash, rewards, and sweepstakes entries for participating in paid research studies without actually taking the time to share honest opinions. On the surface, these ‘participants’ look to have qualified for and legitimately completed a survey, but the validity of their survey data is complete garbage. These bots are becoming more prevalent and more sophisticated and should be an obsession of the insights industry to weed out. For a fun, fear-inducing exercise, Google the term Survey Bot. What you would hope to see in your results is a collection of market research and academic thought leadership on how to avoid and prevent such parasites. However, what you actually see is a laundry list of available tutorials, services, and software downloads for executing your very own bots and gaming the system.
It’s certainly a scary issue, but not an insurmountable one. Clients and suppliers need to remain vigilant and work together to minimize the impact of survey bots. A handful of effective and relatively painless techniques to do so include:
- reCAPTCHA – Those “I’m not a robot” widgets that we see on so many eCommerce and social media sites are quite easy to insert into most online surveys. If you’re using a survey platform that doesn’t allow them, it may be time to start shopping for a new provider.
- Quality control questions – A great method to help control bots (as well as to keep human participants on-task and engaged) is to pepper a handful of short quality control questions throughout your survey. Open-ended questions and multimedia (e.g., asking respondents to listen to an audio snippet and respond) tend to be more difficult for bots to overcome.
- Rely on sample providers who are equally obsessive about data quality – Any reputable online sample provider should be working on your behalf to prevent bots from making their way into your survey. Additionally, any that do slip through the cracks should be removed and replaced at no additional charge.
The quality control steps described above provide an example of Accelerant Research’s approach to service that we take on each project. We sweat the details. We invite you to request a cost estimate from us and experience the difference that we provide for yourself. Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com).
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