Wednesday, December 30, 2015

Poll: New Year’s Resolutions

Three out of five Americans will be making resolutions for the coming year, according to a recent survey conducted by Accelerant Research, and the most popular resolutions for this year are health-related.  Of those who are making resolutions, 30% plan to exercise more, 29% wish to lose weight, and 19% strive to eat healthier.  Other popular resolutions are improving finances (19%), having a more positive attitude (13%), and working on relationships with friends, family, and loved ones (11%).

Americans who are making New Year's resolutions are also optimistic about sticking to them, with four out of five (83%) planning to do so.  Additionally, New Year's resolutions are more popular among certain subgroups of the population.  Millennials and those with children in the household are far more likely to make resolutions, and those living in the Midwest are less likely than other regions to make resolutions.

Using its proprietary Agora USA consumer insights panel, Accelerant Research conducted the New Year’s Resolution survey among a demographically representative sample of 2,731 Americans 18 years of age or older.  For more information about this study, please contact Accelerant Research at