Wednesday, August 17, 2016

Charlotte, NC Women In Research (WIRe) Event night's Women in Research (WIRe) event in Charlotte was a huge success!  Thanks to everyone who came out to enjoy the great networking and panel discussion.  Accelerant Research was happy to have had the opportunity to help sponsor this event, and we look forward to other research knowledge sharing opportunities down the road.  Below are a few pictures from the event.  If you're interested in getting involved with WIRe, please check out their website at

Tuesday, August 9, 2016

Transcending Qualitative Recruiting: Be Like Casting Agents

Recruiting qualified, articulate participants that show up for the study is not easy.  This requires working hard and working smart.  In order to best serve our clients with our recruiting, we have institutionalized a set of standard operating procedures that virtually always results in successful studies.  Simply put, we have transcended the traditional modus operandi of focus group facility recruiting and, instead, perform casting services to find the right people who will play the role of a solid participant.

Just like casting agents, we begin by getting the background information of would-be participants vying for a part in the study.  While casting agents solicit résumés and head shots, we administer screeners, and this is where we begin our work.  Just as actors compete for various roles, prospective participants sometimes try to show themselves in the best light by answering questions in a way that will qualify them for the study.  But it is our job to weed out the fakers from the takers.  So our screeners are always designed to identify those who try to game the questions by making it impossible to figure out how to qualify. 

The next step also involves validation and verification.  Casting agents invite those actors that pass the first hurdle to audition.  During this step, they compare the headshot to actual appearance; they review the résumé against their behavior on the set, and they have the actor read for the part.  Likewise, we make phone calls to those in our pool of possible participants and probe on important criteria to ensure no faking or gaming gets past us.  We also impose the requirement of having all participants send us a recent photo of themselves.  Last, we insert and administer our “Articulation Ability” questions that aid in the final recruitment of participants who will readily and openly share their experiences and opinions. 

At Accelerant Research, we appreciate all that goes into planning and executing qualitative research.  But even with the most highly skilled moderator, in the most state-of-the-art facility, offering a handsome incentive, if recruitment fails to deliver “real participants” that show up and are candid, the study will fail.  Ever since we began our recruiting practice, we have strived to transcend the traditional recruiting processes and perform our jobs like casting agents.  And the results are seen in our ever-growing business and list of satisfied and loyal clients.

From the recruiting team at Accelerant Research…best regards and safe travels.

For more information about our services, please visit us at:, or email us at or call us at 704.206.8500

Thursday, July 21, 2016

Pop-Up Focus Groups…A Tasty Solution Akin to Pop-Up Restaurants

The food and beverage industry is cooking up more events than ever before and the fastest growing trend these days is the pop-up dining experience.  Similarly, in market research, Pop-Up Focus Groups are all the rage these days as qualitative research professionals and their clients want to shift the venue for data collection out of the traditional focus group facility and conduct the research in alternative forums.

Sometimes, a study’s objectives warrant conducting qualitative research in secondary markets, where no (decent) focus group facilities exist.  Other times, it simply may be more appropriate to hold groups in other sites, perhaps to stimulate more participant creativity, or for some other important reason.

While these studies can be doubly more challenging than facility-based research in terms of the required logistics, we urge you to rely on our unique Pop-Up Focus Group services to handle all logistical/setup elements that will make your project a success.

Moderators have enough to do.  We know that.  We want moderators to allow us to sweat all the logistical details in terms of technology, equipment, set-ups, shipments, and supplies.  We want moderators to focus on their work…that is, question guide development, leading groups, and managing their own clients.

Accelerant Research Pop-Up Focus Groups is the solution you need for these study occasions, and we have proven, bullet-proof protocols and processes that you can rely on, study after study.  As such, we invite you to send us a bid request and we’ll be happy to describe our services in great detail to reassure you that you will be in good hands with us on the road.

For more information about our services, please visit us at:, or email us at or call us at 704.206.8500

Best regards and safe travels