Wednesday, November 25, 2015

Black Friday Shopping Survey Infographic

The majority (58%) of Americans plan to brave the crowds and shop at brick-and-mortar retailer(s) this Thursday and/or Friday.  The trend of retailers opening their doors on Thanksgiving day will continue to be met by eager foot traffic, as 27% of “Black Friday” shoppers plan to actually begin their shopping on Thursday afternoon or evening.  Another one in five consumers (18%) plans to shop either late Thursday night or before 6am on Friday, while half (55%) will begin their shopping Friday morning after 6:00.

On average, consumers are planning to shop at four different Black Friday retailers, with Walmart mentioned most often (by 25% of shoppers) as the first store they are planning to visit.  Other frequently mentioned first shopping destinations are Best Buy (15%), Target, (14%), Macy’s (6%), and Kohl’s (5%).

The first item Black Friday shoppers will be reaching for in 2015 is likely to be in the electronics department, with TVs, laptops, tablets, and game systems being mentioned most frequently.  Apple, Xbox, and Samsung are the likely brands to be reported as the first item Black Friday shoppers will seek out.

Using its proprietary Agora USA consumer insights panel, Accelerant Research conducted the Black Friday survey among a demographically representative sample of 2,030 Americans 18 years of age or older.  For more information about Accelerant Research's online sample, survey programming, or full-service research offerings, please email us at or give us a call at 704.206.8500.

Thursday, September 3, 2015

Poll: Green Bay Packers Favorite to Win Super Bowl

With the 2015 NFL regular season about to kick off, Accelerant Research asked members of its national consumer research panel to predict the winner of this season’s Super Bowl.  More Americans (12%) believe the Green Bay Packers will win the Super Bowl than any other team.  The Packers are followed by the New England Patriots (10%), Pittsburgh Steelers (9%), Seattle Seahawks (8%), and Dallas Cowboys (7%) as the most likely Super Bowl champion predictions.

Sadly, we are likely to be clouded by our hometown loyalties when it comes to predicting a Super Bowl winner.  Nearly one in three Americans (29%) predicts that their home team will win it all this season, suggesting that, come February, there will be no shortage of disappointed fan bases.

As such, predicted winners differ from region-to-region in the U.S.  In the West, the San Francisco 49ers and Denver Broncos are most often chosen, Midwesterners are more likely to choose the Green Bay Packers, Southern residents are more likely to select the Dallas Cowboys, and Northeasterners are more likely to choose the New England Patriots.

Accelerant Research conducted the Super Bowl survey online among a demographically representative sample of 513 Americans 18 years of age or older.  For more information about this study, please contact Accelerant Research at