Thursday, January 3, 2019

Poll: New Year’s Resolutions 2019

Three out of four Americans are making resolutions for the new year, according to a recent survey conducted by Accelerant Research, and the most popular resolutions for this year are health-related.  Of those who are making resolutions, 61% plan to exercise more, 50% wish to lose weight, and 57% plan to eat healthier.  Other popular resolutions are improving finances (48%), having a more positive attitude (45%), getting organized (37%), traveling (33%) and spending more time with family (33%).

Americans who are making New Year's resolutions are also optimistic about sticking to them, with over four out of five (84%) planning to do so.  Additionally, New Year's resolutions are more popular among younger age groups.  Gen Z and Millennials are far more likely to make resolutions than Gen Xers and Boomers.

Using its proprietary Agora USA consumer insights panel, Accelerant Research conducted the New Year’s Resolution survey among a demographically representative sample of 2,620 Americans 18 years of age or older.  For more information about this study, please contact Accelerant Research at

Tuesday, October 9, 2018

Charlotte, NC Insights Association Event

Accelerant Research and Market Cube co-sponsored an event in Charlotte last Thursday, October 4th for the Southeast Chapter of the Insights Association. The event was a fun networking opportunity for research and insights professionals, which featured an interactive panel discussion on Tech in MR. The panel discussion was moderated by Patricia Houston:  COO/Founder at MMR LIVE and consisted of:
  • Susan Lawson:  Strategy Consultant at Wells Fargo
  • Alice Rhee:  UX Research Expert from Yahoo and (most recently) Amazon’s Twitch
  • Endee Tate: SVP, Marketing Research & Insights at Bank of America
  • Ted Pulsifer:  Principal at Market Cube
  • Bill McDowell: COO at Accelerant Research
The event was a huge success! Thanks to everyone who came out to enjoy the great networking and panel discussion. Accelerant Research was happy to have had the opportunity to help sponsor this event, and we look forward to other research knowledge sharing opportunities down the road. Below are a few pictures from the event. If you're interested in getting involved with the Insights Association, please check out their website at

Tuesday, July 10, 2018

Kicking off Online Qualitative Research Studies…the Devil’s in the Details

It’s a great time to be a qualitative research professional.  With broadband and smartphone connectivity getting closer and closer to absolute ubiquity, and technology solutions rapidly emerging, the arsenal of weapons available to facilitate qualitative research online and via mobile devices is ever-expanding.  However, getting these studies off the ground and finding qualified/capable participants is also becoming increasingly more complicated.

When it comes to launching an online qualitative research project, identifying your target audience and choosing your desired platform are the easy parts.  However, if you don’t factor in the other logistical pitfalls that may come up during your study, a seemingly easy project can become a bit of a nightmare.  Elements to consider during the setup and recruitment of your online qual study include:

·  Requirements for platform access.  Each online qualitative research platform that’s available to you has its own architecture and (perhaps) its own limitations for access.  Certain platforms are only optimized for certain browsers, operating systems, or devices. Knowing these platform requirements (and limitations) beforehand, you can save yourself a ton of headaches and recruit only audience members who already have these features in place.  Accelerant always recommends a Tech-Check as an added step during the recruiting process, where we essentially take participants through a dress rehearsal with the platform, prior to live interviews taking place.  As a moderator, the last thing you want is to spend the first ten minutes of an interview playing the role of tech support to a participant who doesn’t have the right app downloaded or system/software update.

·  To group or not to group?  Qualitative platforms don’t always make this choice evident or obvious, so it’s important to understand whether participants will be able to see one another’s content. Groupthink and bias can be introduced by other participants and are very real phenomenon online. Similar to in person research, a study’s moderator should be sure that your audience is responding in the manner intended.

·  What’s the observer’s user experience?  While much of the emphasis in this article is on the participant, it’s important that you don’t overlook the client, since they’re the ones ultimately using these insights (and paying the bill).  When vetting platforms for your upcoming research study, you should always understand what the experience will be like for your observers.  For example, many large client organizations have IT rules in place that prevent or restrict access to certain sites or app downloads.  There’s nothing worse than discovering just before an elegant, highly-anticipated study goes live that the end client can’t access the research platform because the host site is not on the corporate IT whitelist.

As pioneers in online qualitative research, Accelerant Research is keenly aware of what factors will make for successful project setup and participant recruitment (i.e., we sweat the details).  We invite you to request a cost estimate from us as a first step and experience the difference that we provide for yourself.  Simply give us a call (704-206-8500) or send us an email (