Monday, February 12, 2018

Agile Research Recruiting…Fast Doesn’t Mean Sloppy


In today’s product, service, and tech development environments, agile processes continue to build momentum and adoption.  While developing, building, and refining designs, user/customer experience feedback is incredibly important. To aid  this process, Accelerant Research has developed recruiting processes for providing excellent research participants in a timely manner to help UX/CX researchers operate within aggressive agile timelines, but do so without having to settle for sloppily recruited research participants.

At Accelerant Research, our participant recruiting process is designed to provide the right target audience in a timely manner.  We will work as an extension of your development team to get you the insights you need and keep the Agile process moving forward.

We invite you to request a cost estimate from us as a first step.  Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com).  If we are granted the opportunity to work with you, we are confident that the quality of recruiting service you receive will be a marked improvement over your existing process.

Thursday, February 8, 2018

Research Methodology Spotlight: Unboxing IDIs



There is a fascinating phenomenon in the world of social media that consumers can’t get enough of, called “unboxing videos.”  The premise is simple…a consumer video records herself opening a new product providing commentary and reactions while experiencing the product for the first time.  Being the social scientists that we are, and borrowing from this real-world trend, Accelerant Research has adapted these interactions into an effective qualitative research methodology called Unboxing In-Depth Interviews.  Product category users are recruited to share the same experiences to document their reactions and opinions, but do so in a more structured, moderator-led discussion.



 

The exact objectives and method for conducting Unboxing IDIs can vary based on product category and other factors, and these interviews can be administered in a variety of ways:

  • Real-time webcam-based interviews, with client observers watching a live, secure webstream feed.
  • Asynchronous, where participants share their unboxing videos immediately upon product receipt, and moderator provides probing and follow-up questions afterward.
  • In-person interviews in a focus group facility, retail store, or other controlled environment venue.

We invite you to reach out to us for more information about this simple but amazing Unboxing IDI methodology.  Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com).  With our support and guidance in participant recruiting, technology/logistics management, and even moderating/full-service support, Accelerant Research can provide you with similarly successful and impactful insights. 

Monday, February 5, 2018

When it Comes to Recruiting Contractors…We’re Pros


With booming new home construction, real estate, and remodeling markets in the US, the need for research and insights among builders and contractors is ever-expanding, but this sector of B2B research can be particularly challenging to find qualified, articulate research participants who will show up and fulfill their research obligation.  Accelerant Research has the largest, most robust panel of pros in the industry, and our recruiting process is designed to deliver quality, articulate participants for your research.


Tapping into our pro panel, we can supply both recruits for qualitative research as well as sample for quantitative research.  We invite you to reach out to us the next time you need to conduct research among contractors.  Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com), and experience the difference provided by Accelerant Research.