Accelerant Research: April 2016

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Agora USA: Superior Sample Sourcing at Competitive Prices

Agora USA is the premier online panel for sample sourcing! Whether your needs center on large scale sample for quantitative studies, o...

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Free Online Panel Communities: Accelerant Research Does it Again

Last year, Accelerant Research launched BlogNog DIY – the very first FREE online qualitative research platform . If that was not...
Journey Mapping: A Rose by Any Other Name

What better way is there to inform business decisions than to use research designed to understand the entire process that customers go ...
Glitches be Crazy: On the Forces at Work in Qualitative Research Recruiting

Recruiting qualified, articulate participants that show up for the study is not so easy...
Online vs. F2F Qualitative Research Methods: The Game-Changing Impact of Social Media

INTRODUCTION In-person methods for qualitative research are no longer the sole means by which investigators can collect their data. Intervi...
Liars and Cheaters and Bears…Oh My! How to Recruit Quality Participants for Qual Studies

Incentives paid to participants for qualitative research can be quite generous. Of course, that is what is intended in paying people for the...
How to Conduct Online Qualitative Research to Test Ads

by Paul Rubenstein, Ph. D. (President, Accelerant Research) For decades, qualitative research has been used to inform advertising and ...
AI’s Biggest Impact on Market Research Should Terrify Us All

The market research & insights industry is buzzing with excitement over newly emerging and horizon applications of artificial intelligen...
Research Methodology Spotlight: Show & Tell Ethnographies

The insights industry has long been aware of the power and richness of in-person ethnographic research. However, with compressed timel...
Qualitative Recruitment for Neuro Research Studies

Neuro research studies have grown in popularity over the past several years, and for many good reasons that center on enabling marketers t...

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About Accelerant Research

Accelerant Research: Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC. Its core capabilities include customer loyalty, product development, customer satisfaction measurement, modeling, tracking, ad testing, brand equity, and online qualitative research.

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