Friday, June 15, 2018

Verdict: Greatest Basketball Player of all time

If you’ve been keeping up with LeBron James’ incredible playoff performance, reading about the recently wrapped NBA Finals or listening to sports talk radio, you’ve probably heard the “who’s the greatest basketball player ever” debate in recent weeks.  Accelerant Research decided to field a fun survey to put that question to NBA fans.  While the media is making a case for LeBron, Michael Jordan remains the favorite among fans (50%, compared to only 12% for LeBron James, the next highest vote getter).

However, depending on when you were born and how much you follow the NBA, your opinion may be a bit different.  Avid NBA fans are even more decisive about Jordan’s position as the greatest.  Although still the highest vote-getter, Baby Boomers are less likely to select Michael Jordan, in favor of Larry Bird, Kareem Abdul-Jabbar, Magic Johnson, or Wilt Chamberlain.  Additionally, Millennials are more likely than other age groups to select Kobe Bryant as their favorite.

Using its proprietary Agora USA consumer insights panel, Accelerant Research conducted this survey among a demographically representative sample of 802 Americans 18 years of age or older and who watch at least some basketball games.  For more information about this study, please contact Accelerant Research at

Accelerant Research ( is an independent, nonpartisan, full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics.