Summer may be the hottest season of the year, but with its perk of being the season with the longest time off school, it brings along an array of vacation plans. Accelerant Research conducted a survey among 1,400 Americans using its proprietary Agora consumer insights panel and inquired about their summer vacation plans. 67% plan to take a summer vacation trip this year.
Of those planning to take vacations, one-third intend to spend between $1,000-$1,999.
The most popular summer vacation plans are: visiting a beach/lake at 70% and over half planning to simply spend time with family.
When asked which factors come into play most prominently when deciding what to do for their summer vacation, most respondents (80%) stated their budget as a main driver. Meanwhile, internet connectivity concerns seem to be “back of mind” for most vacationers with barely 15% mentioning it.
Of all individuals planning to take a summer vacation this year, almost all are doing so with their families (80%) instead of going solo (19%) or with friends (28%).