If you’ve been keeping up with LeBron
James’ incredible playoff performance, reading about the recently wrapped NBA
Finals or listening to sports talk radio, you’ve probably heard the “who’s the
greatest basketball player ever” debate in recent weeks. Accelerant Research decided to field a fun
survey to put that question to NBA fans.
While the media is making a case for LeBron, Michael Jordan remains the
favorite among fans (50%, compared to only 12% for LeBron James, the next
highest vote getter).
However, depending on when you were
born and how much you follow the NBA, your opinion may be a bit different. Avid NBA fans are even more decisive about
Jordan’s position as the greatest.
Although still the highest vote-getter, Baby Boomers are less likely to
select Michael Jordan, in favor of Larry Bird, Kareem Abdul-Jabbar, Magic
Johnson, or Wilt Chamberlain.
Additionally, Millennials are more likely than other age groups to
select Kobe Bryant as their favorite.
ABOUT THIS SURVEY:
Using its proprietary Agora USA
consumer insights panel, Accelerant Research conducted this survey among a
demographically representative sample of 802 Americans 18 years of age or older
and who watch at least some basketball games.
For more information about this study, please contact Accelerant
Research at info@accelerantresearch.com.ABOUT ACCELERANT RESEARCH:
Accelerant Research
(www.AccelerantResearch.com) is an independent, nonpartisan, full-service
marketing research and consulting firm headquartered in Charlotte, NC, which
specializes in customer loyalty, product development, customer satisfaction
measurement, modeling, tracking, qualitative research, and brand analytics.
