Summer may
be the hottest season of the year, but with its perk of being the season with
the longest time off school, it brings along an array of vacation plans. Accelerant Research conducted a survey among 1,400 Americans
using its proprietary Agora consumer insights panel and inquired about their
summer vacation plans. 67% plan to take a summer vacation trip this year.
Of those
planning to take vacations, one-third
intend to spend between $1,000-$1,999.
The most
popular summer vacation plans are: visiting
a beach/lake at 70% and over half planning to simply spend time with family.
When asked
which factors come into play most prominently when deciding what to do for
their summer vacation, most respondents (80%) stated their budget as a main driver. Meanwhile, internet connectivity concerns seem
to be “back of mind” for most vacationers with barely 15% mentioning it.
Of all
individuals planning to take a summer vacation this year, almost all are doing
so with their families (80%) instead of going solo (19%) or with friends (28%).
