Friday, April 10, 2009

Self-Administered Ethnography Meets Social Network Marketing for Ford?

This is an interesting initiative by Ford to promote its upcoming re-launch of the Fiesta in the U.S. They’re giving 100 new Fiestas (gas and insurance included) to drivers in exchange for their agreement to post uncensored videos, pictures, tweets, etc. online about their experience. Click here for the Wall Street Journal article about Ford’s gamble with this initiative.

By the way, the mere mention of the Ford Fiesta conjures up memories of sophomore year, having to bum a ride to school every day with the senior who drove one of these beauties: