Eggnog Season is soon upon us…but BlogNog Season is already
here! Now that we are in fourth quarter,
the double witching hour in market research shows itself. This is the season of the year when research
budgets face the “use it or lose it” practices of many organizations at the
same period when general consumers are most pressed for time. Clients want to do focus groups, but between
Thanksgiving and New Year’s Day, most people are busier than they are during
the rest of the year.
We have found that using BlogNog for qualitative research, at
this time of year, lends itself well to the needs of both clients and
participants: clients can do their
studies, and participants can leverage the convenience of spending their time
when they have it to login, fulfill their responsibilities, and pick up a few
extra bucks in the process that is appreciated during the holiday shopping
season.
BlogNog is an online qualitative platform that has a very
familiar look and feel for anyone who has ever used social networking sites
like LinkedIn, Facebook or Twitter. In
fact, BlogNog is based on the same programming language as these
well known social media sites.
BlogNog leverages today’s social networking culture to have in-depth
interactions with respondents, either in a one-on-one conversation stream or in
one-to-many discussion forums.
Designed by research professionals for research professionals,
its format simulates traditional, F2F qualitative methods while engaging
respondents at a deeper level than bulletin boards or chat-room research. BlogNog also provides enhanced geographic
reach, fast feedback and results, and no travel costs or scheduling challenges.
Most importantly, the data collected are
usually of higher quality relative to F2F methods, as people tend to disclose
information at a greater depth than during in-person discussion with a group of
strangers.
With the release of BlogNog V 4.0 this year, a leap-frog in
technology has made BlogNog far more advanced and cost-effective than any other
online platform on the market. Scheduled
to be released at the start of 2013, BlogNog is also going DIY! It has been designed to enable qualitative
research professionals to access the site, choose the tier of service needed
and associated cost, and execute their study on their own as the BlogNog
Support Team remains available for whatever support is needed. Look for our announcement of this next year
when BlogNog DIY is launched! The
changes about to be implemented will be game changing to the online qualitative
research industry as costs for service will be radically reduced and ease of
use is greatly enhanced.
In addition to the DIY implementation, we have also been busy
developing new advanced technologies and upgrading the ones that have been in
place.
These
functions include:
- Newly improved Dial-Testing with better calibration, data collection and graphical output, and enhanced participant usability
- Mobile Shopper InsightsTM for Mystery Shopping and Shop-Alongs using smart phones
- Image/Text tracking
- Drag-and-drop sorting
- Ranking
- Choose-One
- Polling/Quant Surveying
- Collage Building
- Story Telling
- Perception Mapping
- (Q3) to link qualitative and quantitative phases of integrated research plans
- Multilingual capability for use among different cultures and consumer segments, globally
- Multi-dimensional grouping function for drill-down analysis
- Participant Wall analysis for end-to-end view of an individual’s inputted data
- Custom Branding for placement of client organization name, logo, color scheme
It’s the end of the year! Consider the opportunities afforded by new technologies in qualitative research. You can drive down study costs, reduce cycle time, and enhance the quality of these studies. So, enjoy some BlogNog this holiday season before eggnog season hits. Give us a call at 866-683-7407 (or email at info@accelerantresearchcom) to discuss the possibilities and see a demonstration of BlogNog – the ultimate qualitative research platform designed by researchers for researchers.
