Friday, February 15, 2013

Additional Super Bowl Ad Analysis

Last week, we published results from a unique research study we conducted on the 2013 Super Bowl ads, using the Video Analysis Decision System in our BlogNog online research platform  [CLICK HERE FOR LAST WEEK'S REPORT OF THOSE RESULTS].  To provide some additional detail on this research, below are videos that show the full output from our frame-by-frame evaluation of ten of this year's most popular Super Bowl spots, as well as some other fun facts that we learned from Super Bowl viewers.

When asked what was their favorite part of this year's Super Bowl, viewers were fairly evenly split among the game itself, the ads, and the pregame/halftime performances, and 8% of viewers mentioned the power outage as their favorite moment from the game.

Additionally, the 2013 Super Bowl's viewers were somewhat more likely to be drawn to the emotional hook of ads such as Budweiser's "Brotherhood" and Dodge's "God Made a Farmer" spots than to the humor of other popular ads, such as Taco Bell’s “Viva Young,” Doritos’ “Goat 4 Sale,” and M&M’s “Love Ballad.”

Frame-by-Frame Video Evaluation Output: