Unique survey results analyze the exact scenes in Super
Bowl ads that viewers loved and hated
CHARLOTTE, NC February 3, 2013 – Using the new video analysis decision system in its BlogNog online research platform, Charlotte,
NC-based Accelerant Research conducted a research study which asked Super Bowl
viewers to provide frame-by-frame ratings of the Super Bowl ads. The results of the research provide not only
the top rated ads, but also the exact moments that 2013 Super Bowl viewers
loved and hated.
The winning moment of the 2013 Super Bowl ads was the hug
between trainer and Clydesdale in Budweiser’s “Brotherhood” spot. This was by far the most preferred moment of
this year’s batch of ads, as no other ad in general or other scene in
particular captured the level of appeal of this embrace.
Other notably liked scenes were the
return to the nursing home in Taco Bell’s “Viva Young,” the goat kicking the
door closed in Doritos’ “Goat 4 Sale,” and Red’s cowering under the piano in
M&M’s “Love Ballad.”
About Accelerant Research:
Accelerant Research is a full-service marketing research and
consulting firm headquartered in Charlotte, NC.
Its core capabilities include customer loyalty, product development,
customer satisfaction measurement, modeling, tracking, ad testing, brand
equity, and online qualitative research.
For more information about the BlogNog online research platform, go to
www.BlogNog.com.
About Precision Sample:
Founded in 2010, Precision Sample is one of the fastest growing companies in the online market research industry. With a focus on emerging technologies, Precision Sample helps businesses connect with consumers where they live via traditional online methods as well as at social networks and via mobile devices. Precision Sample’s clients have access to one of the most representative and dynamic panels available with over 1,000,000 highly vetted, active respondents across the US, Canada, UK & Australia growing at a rate of over 300,000 new panelists monthly. 2013 will see the expansion of Precision Sample’s capabilities with new panels being established in Western Europe and Latin America as well as a dedicated Hispanics panel in the United States.
Founded in 2010, Precision Sample is one of the fastest growing companies in the online market research industry. With a focus on emerging technologies, Precision Sample helps businesses connect with consumers where they live via traditional online methods as well as at social networks and via mobile devices. Precision Sample’s clients have access to one of the most representative and dynamic panels available with over 1,000,000 highly vetted, active respondents across the US, Canada, UK & Australia growing at a rate of over 300,000 new panelists monthly. 2013 will see the expansion of Precision Sample’s capabilities with new panels being established in Western Europe and Latin America as well as a dedicated Hispanics panel in the United States.
Media Contact:
Paul Rubenstein, Ph.D.
President
Accelerant Research
704-206-8501
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